Strategische Marketing Planning
Philips
Casus week 4 CE9
Anniek Bond
Kevin Sier
Kelly Schilder
Lynn Buitendam
7 december 2023
CE4D1
M. Roeland
Hogeschool van Amsterdam
, INHOUDSOPGAVE
Vraag 1)....................................................................................................................................3
Vraag 1A)................................................................................................................................. 3
Vraag 1B)................................................................................................................................. 3
Vraag 2)....................................................................................................................................3
Vraag 2A)................................................................................................................................. 3
Vraag 2B)................................................................................................................................. 3
Vraag 3)....................................................................................................................................4
Vraag 4)....................................................................................................................................4
Vraag 5A)................................................................................................................................. 4
Vraag 5B)................................................................................................................................. 4
Vraag 6)....................................................................................................................................5
Vraag 6A)................................................................................................................................. 5
Vraag 6B)................................................................................................................................. 5
Vraag 7)....................................................................................................................................6
Vraag 8)....................................................................................................................................6
Vraag 9)....................................................................................................................................7
Vraag 10)..................................................................................................................................7
2
Philips
Casus week 4 CE9
Anniek Bond
Kevin Sier
Kelly Schilder
Lynn Buitendam
7 december 2023
CE4D1
M. Roeland
Hogeschool van Amsterdam
, INHOUDSOPGAVE
Vraag 1)....................................................................................................................................3
Vraag 1A)................................................................................................................................. 3
Vraag 1B)................................................................................................................................. 3
Vraag 2)....................................................................................................................................3
Vraag 2A)................................................................................................................................. 3
Vraag 2B)................................................................................................................................. 3
Vraag 3)....................................................................................................................................4
Vraag 4)....................................................................................................................................4
Vraag 5A)................................................................................................................................. 4
Vraag 5B)................................................................................................................................. 4
Vraag 6)....................................................................................................................................5
Vraag 6A)................................................................................................................................. 5
Vraag 6B)................................................................................................................................. 5
Vraag 7)....................................................................................................................................6
Vraag 8)....................................................................................................................................6
Vraag 9)....................................................................................................................................7
Vraag 10)..................................................................................................................................7
2
