Certificate in Public Relations (PRSA) questions with correct answers

Advertising CORRECT ANSWER-Paid communication; information placed in a communication delivery vehicle by an identified sponsor that pays for time or space. A controlled method of delivering messages and gaining media placement Brand CORRECT ANSWER-A product, service, or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. The name of a distinctive product, service, or concept Branding CORRECT ANSWER-Process of creating and /or disseminating the brand name. It can be applied to the entire corporate identity as well as to individual product and service names Community relations CORRECT ANSWER-Area of public relations with responsibilities for building relationships with constituent publics such as schools, charities, clubs, and activist interests of the neighborhoods or metropolitan areas where an organization operates. Involves dealing and communicating with citizen and groups within an organization's operating area Controlled Communication Channels CORRECT ANSWER-Channels, media, and tools that are under direct control of the sender/organization. i.e. paid ads, newsletters, brochures, some types of emails, website, blogs, leaflets, intranets, meetings, speeches, and position papers Counseling CORRECT ANSWER-Advising management concerning policies, relations, and communications