Chapter 1: Introduction to Entrepreneurship.........................................................................................3
Wat is ondernemerschap?..................................................................................................................3
Corporate Entrepreneurship...............................................................................................................4
Waarom een ondernemer worden?...................................................................................................4
Kenmerken van een succesvolle ondernemer....................................................................................4
Common mythes over ondernemers..................................................................................................4
Types start-up bedrijven.....................................................................................................................6
Economisch impact van ondernemerschapsbedrijven........................................................................6
SCHUMPETER: CREATIEVE DESTRUCTIE.............................................................................................6
Chapter 2: Recognizing opportunities and generating ideas...................................................................6
Wat is een opportuniteit?...................................................................................................................6
4 essentiële Qualities van een opportuniteit.....................................................................................7
3 manieren om een opportuniteit te observeren...............................................................................7
Persoonlijke kenmerken van de ondernemer.....................................................................................9
4)CREATIVITEIT................................................................................................................................10
VIJF STAPPEN OM IDEEËN TE CREEREN...........................................................................................10
Technieken om ideeën te creëren.....................................................................................................11
Gemakkelijke alternatieven..............................................................................................................12
Andere technieken............................................................................................................................13
Nieuwe ideeën aanmoedigen...........................................................................................................13
Chapter 3: Feasibility Analysis..............................................................................................................13
Wat is een haalbaarheidsanalyse?....................................................................................................13
Wanneer een haalbaarheidsanalyse uitvoeren?...............................................................................14
Four components of a proper feasibility Analysis?...........................................................................14
Chapter 4: Developing an Effective Business Model.............................................................................18
Business Models en hun belang (BOEK)............................................................................................19
Standard Business Models................................................................................................................19
Disruptive/Verstorende Business Models.........................................................................................20
Barringer/Ireland Business Model Template.....................................................................................20
CORE STRATEGY/ KERNSTRATEGIE....................................................................................................20
BUSINESS MISSION..........................................................................................................................20
BASIC OF DIFFERENTIATION.............................................................................................................21
TARGET MARKET..............................................................................................................................21
PRODUCT/MARKET SCOPE...............................................................................................................22
RESOURCES.......................................................................................................................................22
DE INTERNE AUDIT..........................................................................................................................23
FINANCIALS.......................................................................................................................................24
1
, OPERATIONS.....................................................................................................................................26
Chapter 5: industry and competitor analysis........................................................................................27
Technieken beschikbaar om de industrie aantrekkelijkheid te beoordelen......................................27
Studying Industry Trends.................................................................................................................27
The five Competitive Forces Model.................................................................................................28
Eerste toepassing van het Five Forces-model...................................................................................32
Tweede toepassing van het Five Forces-model.................................................................................32
Branchetypes en de kansen die ze aanbieden..................................................................................33
Competitor analysis..........................................................................................................................33
Identificeren van concurrenten.......................................................................................................34
Competitieve intelligentie verzamelen............................................................................................34
Een Competitive Analysis Grid voltooien.........................................................................................34
Hoofdstuk 6: NK....................................................................................................................................35
Hoofdstuk 7: Voorbereiden van een Juiste juridische stichting.............................................................35
Een advocaat kiezen.........................................................................................................................35
Het opstellen van een Founders 'Agreement....................................................................................35
Het kiezen van het bedrijf.................................................................................................................36
Juridische geschillen vermijden........................................................................................................36
Niet-openbaarmaking en niet-concurrerende overeenkomsten.......................................................36
Evolutie Ondernemingsrecht............................................................................................................37
Rechtbanken van koophandel...........................................................................................................37
Chapter 8 herhaling fin rapp en analyse boek.................................................................................38
Chapter 9: Building a New Venture Team.............................................................................................38
Afzonderlijke elementen van een New-Venture-team......................................................................38
The Founder or Founders................................................................................................................38
Recruiting and Selecting Key Employees.........................................................................................39
The Roles of the Board of Directors.................................................................................................39
Rounding out the Team: The Role of Professional Advisors.............................................................40
Chapter 10 gastcollege.......................................................................................................................41
Chapter 12: intellectuele rechten gastcollege....................................................................................41
Chapter 13: Preparing for and Evaluating the Challenges of Growth....................................................41
Warning Signs a Business is Growing Too Fast..................................................................................41
Three Things to Prepare for Growth.................................................................................................42
Reasons for Growth..........................................................................................................................42
Managing Growth.............................................................................................................................43
Stages of growth..............................................................................................................................45
Challenges of growth........................................................................................................................46
1. Managerial Capacity Problem......................................................................................................47
2
, 2. Day-to-Day Challenges of Growing a Firm...................................................................................47
Chapter 14: Strategies for a firm’s growth............................................................................................47
Internal and External Growth Strategies...........................................................................................47
New product development + Other Product-Related Strategies (extended) Ansoff Product/Market
..........................................................................................................................................................48
Extended Ansoff Product/Market Matrix..........................................................................................48
New Product Development...............................................................................................................49
Other Product-Related Strategies.....................................................................................................49
International expansion....................................................................................................................49
Strategieën voor de introductie van buitenlandse markten............................................................50
Chapter 1: Introduction to Entrepreneurship
Wat is ondernemerschap?
3
, • Academic Definition (Stevenson & Jarillo) – Entrepreneurship is the process by which individuals
pursue opportunities without regard to resources they currently control for the purpose of exploiting
future goods and services.
• Venture Capitalist= durfkapitalist (Fred Wilson) – Entrepreneurship is the art of turning an idea into
a business.
• Explanation of What Entrepreneurs Do – Entrepreneurs assemble and then integrate all the
resources needed – the money, the people, the business model, the strategy – to transform an
invention or an idea into a viable (op zichzelfstaand) business.
3 eigenschappen van ondernemen volgens VOKA Risico nemen Beslissen uitvoeren
Corporate Entrepreneurship
– is de conceptualisatie van ondernemerschap op bedrijfsniveau.
– All firms fall along a conceptual continuum that ranges from highly conservative to highly
entrepreneurial.
– The position of a firm on this continuum is referred to as its entrepreneurial intensity.
ONDERNEMEND bedrijf CONSERVATIEF bedrijf
• Proactief • “wait and see” posture
• Innovatief (niet per se goeie ideeën) • Weinig innovatief
• Risk taking • Risk averse (niet)
Waarom een ondernemer worden?
3 redenen 1) drang eigen baas zijn
2) Financial rewards
3) drang idee verder te ontwikkelen
Kenmerken van een succesvolle ondernemer
Passie voor business Focus op product/ klant
– Geloof dat het bedrijf positieve invloed zal (betalingsbereidheid, FIT,..)
hebben op het menselijk leven
Doorzettingsvermogen ookal komt u een Execution intelligence
moeilijk moment tegen of faalt U = intelligentie om iets in uitvoering te krijgen
een idee omzetten in een op zichzelf staand
bedrijf
Common mythes over ondernemers
4
Wat is ondernemerschap?..................................................................................................................3
Corporate Entrepreneurship...............................................................................................................4
Waarom een ondernemer worden?...................................................................................................4
Kenmerken van een succesvolle ondernemer....................................................................................4
Common mythes over ondernemers..................................................................................................4
Types start-up bedrijven.....................................................................................................................6
Economisch impact van ondernemerschapsbedrijven........................................................................6
SCHUMPETER: CREATIEVE DESTRUCTIE.............................................................................................6
Chapter 2: Recognizing opportunities and generating ideas...................................................................6
Wat is een opportuniteit?...................................................................................................................6
4 essentiële Qualities van een opportuniteit.....................................................................................7
3 manieren om een opportuniteit te observeren...............................................................................7
Persoonlijke kenmerken van de ondernemer.....................................................................................9
4)CREATIVITEIT................................................................................................................................10
VIJF STAPPEN OM IDEEËN TE CREEREN...........................................................................................10
Technieken om ideeën te creëren.....................................................................................................11
Gemakkelijke alternatieven..............................................................................................................12
Andere technieken............................................................................................................................13
Nieuwe ideeën aanmoedigen...........................................................................................................13
Chapter 3: Feasibility Analysis..............................................................................................................13
Wat is een haalbaarheidsanalyse?....................................................................................................13
Wanneer een haalbaarheidsanalyse uitvoeren?...............................................................................14
Four components of a proper feasibility Analysis?...........................................................................14
Chapter 4: Developing an Effective Business Model.............................................................................18
Business Models en hun belang (BOEK)............................................................................................19
Standard Business Models................................................................................................................19
Disruptive/Verstorende Business Models.........................................................................................20
Barringer/Ireland Business Model Template.....................................................................................20
CORE STRATEGY/ KERNSTRATEGIE....................................................................................................20
BUSINESS MISSION..........................................................................................................................20
BASIC OF DIFFERENTIATION.............................................................................................................21
TARGET MARKET..............................................................................................................................21
PRODUCT/MARKET SCOPE...............................................................................................................22
RESOURCES.......................................................................................................................................22
DE INTERNE AUDIT..........................................................................................................................23
FINANCIALS.......................................................................................................................................24
1
, OPERATIONS.....................................................................................................................................26
Chapter 5: industry and competitor analysis........................................................................................27
Technieken beschikbaar om de industrie aantrekkelijkheid te beoordelen......................................27
Studying Industry Trends.................................................................................................................27
The five Competitive Forces Model.................................................................................................28
Eerste toepassing van het Five Forces-model...................................................................................32
Tweede toepassing van het Five Forces-model.................................................................................32
Branchetypes en de kansen die ze aanbieden..................................................................................33
Competitor analysis..........................................................................................................................33
Identificeren van concurrenten.......................................................................................................34
Competitieve intelligentie verzamelen............................................................................................34
Een Competitive Analysis Grid voltooien.........................................................................................34
Hoofdstuk 6: NK....................................................................................................................................35
Hoofdstuk 7: Voorbereiden van een Juiste juridische stichting.............................................................35
Een advocaat kiezen.........................................................................................................................35
Het opstellen van een Founders 'Agreement....................................................................................35
Het kiezen van het bedrijf.................................................................................................................36
Juridische geschillen vermijden........................................................................................................36
Niet-openbaarmaking en niet-concurrerende overeenkomsten.......................................................36
Evolutie Ondernemingsrecht............................................................................................................37
Rechtbanken van koophandel...........................................................................................................37
Chapter 8 herhaling fin rapp en analyse boek.................................................................................38
Chapter 9: Building a New Venture Team.............................................................................................38
Afzonderlijke elementen van een New-Venture-team......................................................................38
The Founder or Founders................................................................................................................38
Recruiting and Selecting Key Employees.........................................................................................39
The Roles of the Board of Directors.................................................................................................39
Rounding out the Team: The Role of Professional Advisors.............................................................40
Chapter 10 gastcollege.......................................................................................................................41
Chapter 12: intellectuele rechten gastcollege....................................................................................41
Chapter 13: Preparing for and Evaluating the Challenges of Growth....................................................41
Warning Signs a Business is Growing Too Fast..................................................................................41
Three Things to Prepare for Growth.................................................................................................42
Reasons for Growth..........................................................................................................................42
Managing Growth.............................................................................................................................43
Stages of growth..............................................................................................................................45
Challenges of growth........................................................................................................................46
1. Managerial Capacity Problem......................................................................................................47
2
, 2. Day-to-Day Challenges of Growing a Firm...................................................................................47
Chapter 14: Strategies for a firm’s growth............................................................................................47
Internal and External Growth Strategies...........................................................................................47
New product development + Other Product-Related Strategies (extended) Ansoff Product/Market
..........................................................................................................................................................48
Extended Ansoff Product/Market Matrix..........................................................................................48
New Product Development...............................................................................................................49
Other Product-Related Strategies.....................................................................................................49
International expansion....................................................................................................................49
Strategieën voor de introductie van buitenlandse markten............................................................50
Chapter 1: Introduction to Entrepreneurship
Wat is ondernemerschap?
3
, • Academic Definition (Stevenson & Jarillo) – Entrepreneurship is the process by which individuals
pursue opportunities without regard to resources they currently control for the purpose of exploiting
future goods and services.
• Venture Capitalist= durfkapitalist (Fred Wilson) – Entrepreneurship is the art of turning an idea into
a business.
• Explanation of What Entrepreneurs Do – Entrepreneurs assemble and then integrate all the
resources needed – the money, the people, the business model, the strategy – to transform an
invention or an idea into a viable (op zichzelfstaand) business.
3 eigenschappen van ondernemen volgens VOKA Risico nemen Beslissen uitvoeren
Corporate Entrepreneurship
– is de conceptualisatie van ondernemerschap op bedrijfsniveau.
– All firms fall along a conceptual continuum that ranges from highly conservative to highly
entrepreneurial.
– The position of a firm on this continuum is referred to as its entrepreneurial intensity.
ONDERNEMEND bedrijf CONSERVATIEF bedrijf
• Proactief • “wait and see” posture
• Innovatief (niet per se goeie ideeën) • Weinig innovatief
• Risk taking • Risk averse (niet)
Waarom een ondernemer worden?
3 redenen 1) drang eigen baas zijn
2) Financial rewards
3) drang idee verder te ontwikkelen
Kenmerken van een succesvolle ondernemer
Passie voor business Focus op product/ klant
– Geloof dat het bedrijf positieve invloed zal (betalingsbereidheid, FIT,..)
hebben op het menselijk leven
Doorzettingsvermogen ookal komt u een Execution intelligence
moeilijk moment tegen of faalt U = intelligentie om iets in uitvoering te krijgen
een idee omzetten in een op zichzelf staand
bedrijf
Common mythes over ondernemers
4
