COM3702
ASSIGNMENT 3 PORTFOLIO 2023
,SEMESTER 2
ASSESSMENT 03
EXAMINATION PORTFOLIO
1 INTRODUCTION [5]
2 MEDIA POLICY AND REGULATION [20]
2.1 Internal and external media regulation Read the Film and Publication Bill to
do the following:
2.1.1 Give a brief overview of the Bill and then discuss whether the Bill can be
regarded as internal or external regulation. (5)
2.1.2 Write a critical discussion in which you demonstrate your understanding of
freedom of expression and the limitations thereof. (5)
2.1.3 You should specify whether the Film and Publication Bill enhances or
hinders freedom of expression. (5)
2.1.4 The discussion should briefly explain your understanding of the concept of
public interest. Substantiate your answer by giving examples from the Bill. (5)
Cite at least three (3) academic sources (this excludes the prescribed book and
study guide).
3 MEDIA MANAGEMENT [15]
3.1 Media and communications market
3.1.1 Discuss the following characteristics of the media as a business and give
examples of each: (10 1. Hybridisation 2. High-fixed costs 3. Creativity and
uncertainty 4. Media products that have a once-off use 5. Concentration
3.1.2 Discuss the difference between intermedia competition and intermedia
competition. (5)
, 4 REPRESENTATION [20]
4.1 Representation defined You are required to search and select
advertisement with visuals (pictures) and text (written words). Thereafter, the
following aspects need to be answered with theoretical concepts merged with
practical integration from the advertisement.
4.1.1 Provide a definition/explanation of semiotics (with in-text references) and
link this to practical examples from your advertisement. COM3702/101/3/2023
23
4.1.2 Provide 2 examples whereby you deconstruct the following from their
selected advertisement namely.
• Two connotative meanings: You must provide an explanation of connotation
with practical examples from the advertisement.
• Two mythical levels/meanings: You to provide an explanation of myth with
practical examples from the advert.
• Two ideological levels: You need to provide an explanation of ideology with
practical examples from the advert. Remember the following:
• Practical examples need to come from the selected advert and be referenced
in full as well.
• You must attach the advert to the assignment, or else zero will be awarded.
4.2 Media and the construction of identity [20]
You are required to provide an explanation in an essay format, on the
construction of identity from modernity to postmodernity and its movement
towards cyber identity. In the age of COVID-19, cyber identity had emerged
where medical care moved online, cyber identities emerged, infodemics evolved
with information overload and authentic and fake news needed to be curbed.
Your essay structure should include the following topics:
• An introduction where you introduce your topic. In the introduction, you will
also need to define identity and explain how it is created/constructed. (2)
• A body with different paragraphs putting forward your discussion:
o Explain how media has represented the COVID-19 illness in South Africa in
relation to race, power orientation etc. (4)
ASSIGNMENT 3 PORTFOLIO 2023
,SEMESTER 2
ASSESSMENT 03
EXAMINATION PORTFOLIO
1 INTRODUCTION [5]
2 MEDIA POLICY AND REGULATION [20]
2.1 Internal and external media regulation Read the Film and Publication Bill to
do the following:
2.1.1 Give a brief overview of the Bill and then discuss whether the Bill can be
regarded as internal or external regulation. (5)
2.1.2 Write a critical discussion in which you demonstrate your understanding of
freedom of expression and the limitations thereof. (5)
2.1.3 You should specify whether the Film and Publication Bill enhances or
hinders freedom of expression. (5)
2.1.4 The discussion should briefly explain your understanding of the concept of
public interest. Substantiate your answer by giving examples from the Bill. (5)
Cite at least three (3) academic sources (this excludes the prescribed book and
study guide).
3 MEDIA MANAGEMENT [15]
3.1 Media and communications market
3.1.1 Discuss the following characteristics of the media as a business and give
examples of each: (10 1. Hybridisation 2. High-fixed costs 3. Creativity and
uncertainty 4. Media products that have a once-off use 5. Concentration
3.1.2 Discuss the difference between intermedia competition and intermedia
competition. (5)
, 4 REPRESENTATION [20]
4.1 Representation defined You are required to search and select
advertisement with visuals (pictures) and text (written words). Thereafter, the
following aspects need to be answered with theoretical concepts merged with
practical integration from the advertisement.
4.1.1 Provide a definition/explanation of semiotics (with in-text references) and
link this to practical examples from your advertisement. COM3702/101/3/2023
23
4.1.2 Provide 2 examples whereby you deconstruct the following from their
selected advertisement namely.
• Two connotative meanings: You must provide an explanation of connotation
with practical examples from the advertisement.
• Two mythical levels/meanings: You to provide an explanation of myth with
practical examples from the advert.
• Two ideological levels: You need to provide an explanation of ideology with
practical examples from the advert. Remember the following:
• Practical examples need to come from the selected advert and be referenced
in full as well.
• You must attach the advert to the assignment, or else zero will be awarded.
4.2 Media and the construction of identity [20]
You are required to provide an explanation in an essay format, on the
construction of identity from modernity to postmodernity and its movement
towards cyber identity. In the age of COVID-19, cyber identity had emerged
where medical care moved online, cyber identities emerged, infodemics evolved
with information overload and authentic and fake news needed to be curbed.
Your essay structure should include the following topics:
• An introduction where you introduce your topic. In the introduction, you will
also need to define identity and explain how it is created/constructed. (2)
• A body with different paragraphs putting forward your discussion:
o Explain how media has represented the COVID-19 illness in South Africa in
relation to race, power orientation etc. (4)
