Resume
Summary Marketing in the Services Economy_ Services Marketing_Lovelock_Wirtz
- Cours
- Établissement
- Book
Summary of the book Services Marketing, written by C. Lovelock, J. Wirtz. The summary is of chapter 1 to 14 of the 8th edition of the book. The summary is well-structured and contains visual representations of theory. Services Marketing People Technology Strategy Jochen Wirtz Christopher Lovelock ...
[Montrer plus]