UNIT 1 – HOW
IMPORTANT IS
INNOVATION AND
ENTERPRISE TO
TODAY’S
BUSINESSES?
, INTRODUCTION
In this assignment, I will be exploring how
innovation and enterprise contribute to the
success of a business. I have selected iPhone 13
as an example of an innovative product.
The way the world does business has been
evolving dramatically since the last two decades
up to this date. The previous twenty-five years of
technological advancements have launched us
into a new era. Apple Inc. is one of the
corporations at the centre of this revolution.
Apple has created, produced, marketed, and sold
the iPhone 13 and iPhone 13 mini. These phones
are the 15th generation of iPhones, succeeding
the iPhone 12 and iPhone 12 Mini. The phones
were announced alongside the higher-priced
iPhone 13 Pro and iPhone 13 Pro Max flagships at
an Apple Event in Apple Park in Cupertino,
California on September 14, 2021. On September
17, 2021, pre-orders for the iPhone 13 and iPhone
13 Mini began and on September 24, 2021, they
, What is innovation?
The term innovation refers to coming
up with a new method, idea or product.
In business, innovation involves finding
new ways to improve business products
and services, successfully exploiting
new ideas, and differentiating the
company from its competitors.
IMPORTANT IS
INNOVATION AND
ENTERPRISE TO
TODAY’S
BUSINESSES?
, INTRODUCTION
In this assignment, I will be exploring how
innovation and enterprise contribute to the
success of a business. I have selected iPhone 13
as an example of an innovative product.
The way the world does business has been
evolving dramatically since the last two decades
up to this date. The previous twenty-five years of
technological advancements have launched us
into a new era. Apple Inc. is one of the
corporations at the centre of this revolution.
Apple has created, produced, marketed, and sold
the iPhone 13 and iPhone 13 mini. These phones
are the 15th generation of iPhones, succeeding
the iPhone 12 and iPhone 12 Mini. The phones
were announced alongside the higher-priced
iPhone 13 Pro and iPhone 13 Pro Max flagships at
an Apple Event in Apple Park in Cupertino,
California on September 14, 2021. On September
17, 2021, pre-orders for the iPhone 13 and iPhone
13 Mini began and on September 24, 2021, they
, What is innovation?
The term innovation refers to coming
up with a new method, idea or product.
In business, innovation involves finding
new ways to improve business products
and services, successfully exploiting
new ideas, and differentiating the
company from its competitors.
