COM3705 ASSIGNMENT 1 2023 | UNISA

COM3705

ASSIGNMENT 1 2023

SEMESTER 01

UNISA

PASS WITH 75%+

FOR ASSIGNMENT, PORTFOLIO & EXAM
ASSISTANCE

WHATSAPP: +27 78 158 2606

,INSERT DECLARATION FORM

, Table of Contents Page

1.1 Introduction.....................................................................................................................................1
1.2 What international marketing is and the role of marketing in international tourism......................1
1.3 Six Environmental factors of international marketing......................................................................4
1.4 Describing the concepts: Country reputation, place branding and public diplomacy......................9
1.5 Advertising as a marketing strategy for international tourism and If tourism advertising still a
relevant strategy in the digital age.......................................................................................................10
1.6 Influencer marketing such as travel vlogs as a strategy for international tourism. How vlogging
changing the marketing of international tourism................................................................................11
1.7 Chosen travel vlog on YouTube......................................................................................................12
1.8 Why there was an outrage over SA tourism and the Tottenham Hotspur sponsorship..................13
1.9 Conclusion.....................................................................................................................................14
SOURCES CONSULTED..........................................................................................................................15