IAB Exam| 104 QUESTIONS| WITH COMPLETE SOLUTIONS

CTR (Equation) Clicks/ Impressions*100 CPM (Acronym + Equation) Stands for Cost per Thousand- Cost/ Impressions*1000 CPA (Acronym + Equation) Stands for Cost per Action- Cost/ Action CPC (Acronym + Equation) Stands for Cost per Click- Cost/ Click CPS (Acronym + Equation) Stands for Cost per Sale- Cost/ Sale eCPM (Acronym + Equation) Effective CPM/ Actual CPM- Cost/ Actual (Delivered) Impressions*1000 Ad Network Ad networks provide an outsourced sales capability for publishers and a means to aggregate inventory and audiences from numerous sources in a single buying opportunity for media buyers. Ad networks may provide specific technologies to enhance value to both publishers and advertisers, including unique targeting capabilities, creative generation, and optimization. Ad networks' business models and practices may include features that are similar to those offered by an ad exchange. Originally set up to sell unused inventory pre- programmatic. Age Gate An Adult Verification System (AVS). A computing system used by a website to confirm that a user attempting to access their website is of the age required. Assets Logos, artwork, fonts, etc that a brand uses in their advertising creative. Automated Guaranteed I.e. Program