FBLA Advertising Definition Terms questions with correct answers

promotional advertising CORRECT ANSWER advertising designed to increase sales institutional advertising CORRECT ANSWER the process used to try to create a favorable image for a company and foster goodwill in the marketplace media CORRECT ANSWER the avenues through which messages are delivered; also known as channels print media CORRECT ANSWER newspapers, magazines, direct mail, signs, and billboards used in advertising transit advertising CORRECT ANSWER advertising found on public transportation broadcast media CORRECT ANSWER radio and television online advertising CORRECT ANSWER a form of advertising that uses either email or the World Wide Web specialty media CORRECT ANSWER relatively inexpensive, useful items featuring an advertiser's name or logo that are given away; also known as giveaways or advertising specialties media planning CORRECT ANSWER the process of selecting the advertising media and deciding the time or space in which the ads should appear to accomplish a marketing objective advertisement CORRECT ANSWER paid public announcement persuading you to buy an item or a service