Running Header: Unit II Essay 1
Coca-Cola’s Triple Bottom Line
Nichelle L. Jones
Columbia Southern University
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https://www.coursehero.com/file/24472139/Coca-COLA-TRIPLE-BOTTOM-LINEdocx/
, IMPORTANCE OF THE TRIPLE BOTTOM LINE 2
Coca-Cola’s Triple Bottom Line
Sustainability is essential to the success and life of business. Sustainability in a
corporation encompasses management coordination of social, financial and environmental
demands and concerns ensure ethical, responsible and the ongoing success of the corporation.
In the corporate world, environmental, economic and social demands are the three pillars of
sustainability and are often referred to as the triple bottom line.
Three Frameworks of The Triple Bottom Line
As an expert on corporate responsibility and sustainability and development, John
Elkington development, developed a new accounting framework that would measure
performance in corporate America. The triple bottom line or TBL measures shareholder value,
profits, returns on investment, and includes the social and environmental aspects (People, planet,
profit). “The aim is to measure the financial, social and environmental performance of the
corporation over a period of time” (the Economist. 2009, para.1).
People. Commitment to social responsibility and investment in human capital is the
composition of People in the first framework of the triple bottom line. Within this framework, a
company is actively involved and striving to make the world better by investing in their
employees and the people within the community. Therefore, it is important that the people’s
efforts are in alliance with the long-term goals.
Planet. The planet framework examines how greatly the corporation has invested in
being environmentally responsible. This approach incorporates the Planet into the strategic
process by raising concern and awareness of the impact the company has on the planet.
Environmentally responsible activities include such activities as air and water quality
improvements. These activities help make improvements to our ecology or natural capital.
This study source was downloaded by 100000857952895 from CourseHero.com on 01-10-2023 08:19:08 GMT -06:00
https://www.coursehero.com/file/24472139/Coca-COLA-TRIPLE-BOTTOM-LINEdocx/
Coca-Cola’s Triple Bottom Line
Nichelle L. Jones
Columbia Southern University
This study source was downloaded by 100000857952895 from CourseHero.com on 01-10-2023 08:19:08 GMT -06:00
https://www.coursehero.com/file/24472139/Coca-COLA-TRIPLE-BOTTOM-LINEdocx/
, IMPORTANCE OF THE TRIPLE BOTTOM LINE 2
Coca-Cola’s Triple Bottom Line
Sustainability is essential to the success and life of business. Sustainability in a
corporation encompasses management coordination of social, financial and environmental
demands and concerns ensure ethical, responsible and the ongoing success of the corporation.
In the corporate world, environmental, economic and social demands are the three pillars of
sustainability and are often referred to as the triple bottom line.
Three Frameworks of The Triple Bottom Line
As an expert on corporate responsibility and sustainability and development, John
Elkington development, developed a new accounting framework that would measure
performance in corporate America. The triple bottom line or TBL measures shareholder value,
profits, returns on investment, and includes the social and environmental aspects (People, planet,
profit). “The aim is to measure the financial, social and environmental performance of the
corporation over a period of time” (the Economist. 2009, para.1).
People. Commitment to social responsibility and investment in human capital is the
composition of People in the first framework of the triple bottom line. Within this framework, a
company is actively involved and striving to make the world better by investing in their
employees and the people within the community. Therefore, it is important that the people’s
efforts are in alliance with the long-term goals.
Planet. The planet framework examines how greatly the corporation has invested in
being environmentally responsible. This approach incorporates the Planet into the strategic
process by raising concern and awareness of the impact the company has on the planet.
Environmentally responsible activities include such activities as air and water quality
improvements. These activities help make improvements to our ecology or natural capital.
This study source was downloaded by 100000857952895 from CourseHero.com on 01-10-2023 08:19:08 GMT -06:00
https://www.coursehero.com/file/24472139/Coca-COLA-TRIPLE-BOTTOM-LINEdocx/
