Samenvatting Retail marketing
Inhoud
Retail landschap.....................................................................................................................................4
Channel selection...............................................................................................................................4
Concept retail.....................................................................................................................................4
Supply chain.......................................................................................................................................4
4 +1 funties in retail............................................................................................................................5
Wachttijd........................................................................................................................................5
Locatie............................................................................................................................................5
Hoeveelheid....................................................................................................................................5
Keuzemogelijkheid..........................................................................................................................5
Going the extra mile.......................................................................................................................6
Categorisation........................................................................................................................................6
Detailhandel.......................................................................................................................................6
Speciality stores..............................................................................................................................6
Winkelketen...................................................................................................................................6
Department store...........................................................................................................................7
Hypermarkt.....................................................................................................................................7
Factory Outlet center......................................................................................................................7
Pop Up store...................................................................................................................................7
Flagship store..................................................................................................................................7
Discount retailers............................................................................................................................7
Category killer.................................................................................................................................7
Convenience store..........................................................................................................................7
Catalogus retail...............................................................................................................................8
E-commerce store..........................................................................................................................8
Network selling...............................................................................................................................8
Types producten.................................................................................................................................8
Convenience goods.........................................................................................................................8
Shopping products..........................................................................................................................8
Speciality goods..............................................................................................................................8
Distributie...........................................................................................................................................8
4P’s.......................................................................................................................................................10
Product assortiment.............................................................................................................................10
, Assortimentsbepaling.......................................................................................................................10
Categorie management................................................................................................................10
Merktsoorten & private labels......................................................................................................12
Prijs.......................................................................................................................................................13
Positioneringsmatrix.........................................................................................................................13
Prijsstrategie.....................................................................................................................................14
Prijs & E -c commerce...................................................................................................................14
Plaats....................................................................................................................................................14
Locatie..............................................................................................................................................15
Basis van doelgroep..........................................................................................................................15
Presentatie...........................................................................................................................................15
Winkelpresentatie/ Lay-out..............................................................................................................15
Persoonlijke verkoop....................................................................................................................15
Zelfbediening................................................................................................................................15
Mengvormen Persoonlijke verkoop & zelfbediening....................................................................16
Store design......................................................................................................................................16
Lay-out winkel..............................................................................................................................16
In store promotion...........................................................................................................................17
Type presentatie...........................................................................................................................17
4 beslissingsniveau’s.....................................................................................................................17
Trends in retail......................................................................................................................................18
Retail DNA model.............................................................................................................................18
Trends...............................................................................................................................................18
Conscious commerce....................................................................................................................18
Circular commerce........................................................................................................................19
Peer-to-peer commerce & contact commerce.............................................................................19
Delivery commerce.......................................................................................................................19
Experience commerce..................................................................................................................19
Platform commerce......................................................................................................................19
Convenience commerce...............................................................................................................20
Social commerce...........................................................................................................................20
Ambient commerce......................................................................................................................20
Instant commerce.........................................................................................................................20
Digital commerce..........................................................................................................................20
Design commerce.........................................................................................................................20
Impact...............................................................................................................................................20
, Sustainability........................................................................................................................................21
The GAP............................................................................................................................................21
Food waste.......................................................................................................................................22
Packaging/ verpakking..................................................................................................................22
Campaigns/ campagnes....................................................................................................................22
Inhoud
Retail landschap.....................................................................................................................................4
Channel selection...............................................................................................................................4
Concept retail.....................................................................................................................................4
Supply chain.......................................................................................................................................4
4 +1 funties in retail............................................................................................................................5
Wachttijd........................................................................................................................................5
Locatie............................................................................................................................................5
Hoeveelheid....................................................................................................................................5
Keuzemogelijkheid..........................................................................................................................5
Going the extra mile.......................................................................................................................6
Categorisation........................................................................................................................................6
Detailhandel.......................................................................................................................................6
Speciality stores..............................................................................................................................6
Winkelketen...................................................................................................................................6
Department store...........................................................................................................................7
Hypermarkt.....................................................................................................................................7
Factory Outlet center......................................................................................................................7
Pop Up store...................................................................................................................................7
Flagship store..................................................................................................................................7
Discount retailers............................................................................................................................7
Category killer.................................................................................................................................7
Convenience store..........................................................................................................................7
Catalogus retail...............................................................................................................................8
E-commerce store..........................................................................................................................8
Network selling...............................................................................................................................8
Types producten.................................................................................................................................8
Convenience goods.........................................................................................................................8
Shopping products..........................................................................................................................8
Speciality goods..............................................................................................................................8
Distributie...........................................................................................................................................8
4P’s.......................................................................................................................................................10
Product assortiment.............................................................................................................................10
, Assortimentsbepaling.......................................................................................................................10
Categorie management................................................................................................................10
Merktsoorten & private labels......................................................................................................12
Prijs.......................................................................................................................................................13
Positioneringsmatrix.........................................................................................................................13
Prijsstrategie.....................................................................................................................................14
Prijs & E -c commerce...................................................................................................................14
Plaats....................................................................................................................................................14
Locatie..............................................................................................................................................15
Basis van doelgroep..........................................................................................................................15
Presentatie...........................................................................................................................................15
Winkelpresentatie/ Lay-out..............................................................................................................15
Persoonlijke verkoop....................................................................................................................15
Zelfbediening................................................................................................................................15
Mengvormen Persoonlijke verkoop & zelfbediening....................................................................16
Store design......................................................................................................................................16
Lay-out winkel..............................................................................................................................16
In store promotion...........................................................................................................................17
Type presentatie...........................................................................................................................17
4 beslissingsniveau’s.....................................................................................................................17
Trends in retail......................................................................................................................................18
Retail DNA model.............................................................................................................................18
Trends...............................................................................................................................................18
Conscious commerce....................................................................................................................18
Circular commerce........................................................................................................................19
Peer-to-peer commerce & contact commerce.............................................................................19
Delivery commerce.......................................................................................................................19
Experience commerce..................................................................................................................19
Platform commerce......................................................................................................................19
Convenience commerce...............................................................................................................20
Social commerce...........................................................................................................................20
Ambient commerce......................................................................................................................20
Instant commerce.........................................................................................................................20
Digital commerce..........................................................................................................................20
Design commerce.........................................................................................................................20
Impact...............................................................................................................................................20
, Sustainability........................................................................................................................................21
The GAP............................................................................................................................................21
Food waste.......................................................................................................................................22
Packaging/ verpakking..................................................................................................................22
Campaigns/ campagnes....................................................................................................................22
