- PART l. Exploring and Collecting Data 1
- Chapter 1: Data and Decisions (H&M) 1
- Chapter 2: Visualizing and Describing Categorical Data (Dalia Research) 2
- Chapter 3: Describing, Displaying, and Visualizing Quantitative Data (AIG) 5
- Chapter 4: Correlation and Linear Regression (Zillow.com) 11
- PART ll. Modeling with Probability 16
- Chapter 5: Randomness and Probability (Credit Reports, the Fair Isaacs Corporation,
and Equifax) 16
- Chapter 6: Random Variables and Probability Models (Metropolitan Life Insurance
Company) 21
- Chapter 7: The Normal and Other Continuous Distributions (The NYSE) 30
- PART lll. Gathering Data 36
- Chapter 8: Data Sources: Observational Studies and Surveys (Roper Polls) 36
- Chapter 9: Data Sources: Experiments (Capital One) 36
- PART lV. Inference for Decision Making 40
- Chapter 10: Sampling Distributions and Confidence Intervals for Proportions
(Marketing Credit Cards: The MBNA Story) 40
- Chapter 11: Confidence Intervals for Means (Guinness & Co.) 48
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