USU MSLE 3500 Final Study
According to Salesforce, how many digital touch-points does it take on-average before a consumer
makes a purchase? - ANSWERsix to eight interactions.
Be able to explain Contextual Targeting. - ANSWERDelivers relevant advertising to users from the type of
content they consume online
How long does it take for a typical ad campaign to get "on-air" from it first being assigned to the agency?
- ANSWER6-8 months
How much of a brand's marketing budget should be set aside to pay the agency (percentage). -
ANSWER20%
How much of a premium percentage are most consumers willing to pay for their favorite brands before
they start looking around? - ANSWER20-25%
If a company has excess manufacturing capacity, what things should they do to try to increase
production? - ANSWERlicensing
In what ways do retailers try to subliminally manipulate you? - ANSWERinformation
time
space
human energy
expertise
fun
fear
, frustration
convenience
love
quality
money
Know how to interpret a Brand Development Index - i.e. what does an index of 82 mean? -
ANSWERBrand sales in a certain area in relation to population. Brand Sales Area/Population
Know the 13 Virtues of Meaningful Marketing and what they mean. - ANSWERLearn- Become Smarter
Pioneer-Lead Market. Leave copy to those w/out originality
Overtness- Let a customer say no if what you offer does not apply to them but never let a customer say
no if they don't understand what OVERT benefit you are offering
Clarty- Strive for self evident clarity in all communications
Focus- Eliminate the irrelevant
Credibility- Continually enhance customer trust
Authenticity- Communicate with honesty and integrity
Demonstrate- Let your product service or idea talk for itself
Persentance- Never give up when you are pursuing the right thing the right way
Measurement- Quantify your goals and systems
Service- Dedicate yourself to serving the needs of your customers
Write- Use the written word to define and refine your thinking
Courage- Be bold, Be brave, leave a legacy
Know the attributes associate with the different
"thinking styles" i.e. Yellow - Creative, Blue - Analytical, etc. - ANSWERyellow- creative
According to Salesforce, how many digital touch-points does it take on-average before a consumer
makes a purchase? - ANSWERsix to eight interactions.
Be able to explain Contextual Targeting. - ANSWERDelivers relevant advertising to users from the type of
content they consume online
How long does it take for a typical ad campaign to get "on-air" from it first being assigned to the agency?
- ANSWER6-8 months
How much of a brand's marketing budget should be set aside to pay the agency (percentage). -
ANSWER20%
How much of a premium percentage are most consumers willing to pay for their favorite brands before
they start looking around? - ANSWER20-25%
If a company has excess manufacturing capacity, what things should they do to try to increase
production? - ANSWERlicensing
In what ways do retailers try to subliminally manipulate you? - ANSWERinformation
time
space
human energy
expertise
fun
fear
, frustration
convenience
love
quality
money
Know how to interpret a Brand Development Index - i.e. what does an index of 82 mean? -
ANSWERBrand sales in a certain area in relation to population. Brand Sales Area/Population
Know the 13 Virtues of Meaningful Marketing and what they mean. - ANSWERLearn- Become Smarter
Pioneer-Lead Market. Leave copy to those w/out originality
Overtness- Let a customer say no if what you offer does not apply to them but never let a customer say
no if they don't understand what OVERT benefit you are offering
Clarty- Strive for self evident clarity in all communications
Focus- Eliminate the irrelevant
Credibility- Continually enhance customer trust
Authenticity- Communicate with honesty and integrity
Demonstrate- Let your product service or idea talk for itself
Persentance- Never give up when you are pursuing the right thing the right way
Measurement- Quantify your goals and systems
Service- Dedicate yourself to serving the needs of your customers
Write- Use the written word to define and refine your thinking
Courage- Be bold, Be brave, leave a legacy
Know the attributes associate with the different
"thinking styles" i.e. Yellow - Creative, Blue - Analytical, etc. - ANSWERyellow- creative
