Unit 1: The role of marketing:
What are stakeholders?
A party that has an interest in a company and can either affect or be
affected by the business.
What is the difference between an internal and external stakeholder?
Internal stakeholders are people whose interest in a company comes
through a direct relationship, such as employment, ownership, or
investment. External stakeholders are those who do not directly work with
a company but are affected somehow by the actions and outcomes of the
business.
What do you think culture-insight’s stakeholders are?
Make a list: internal and external stakeholders:
Internal: employees, management, board of directions, franchisees
External: clients, competitors, governmental organizations,
communities, general public, voters, political parties, manufacturers,
economies of countries
, Unit 2: the marktingplan:
- Content marketing plan:
o Who are your people, what are you objectives, what are your goals,
what type of content will you produce, how often will you publish
your content, and how will you promote your content
- Smart marketing objectives: Specific, Measurable, Actionable, Time-Bound
a guidance in the setting of objectives
- What is an audit?
o An evaluation of a person, organization, system, process, enterprise,
project or product
it commonly refers to audits in accounting but also exist in project
management and quality management
- PESTEL-analytics: Political, Economical, Social, Technological,
Environmental and legal
autonomous vehicles; externel!; management framework
- SWOT : strenght, weaknesses, opportunities and threats
- Porter 5 forces:
o Competition in the industry
o Potential of new entrants into the industry
o Power of suppliers
o Power of customer
o Threats of substitute products
- it is a framework to analyse a company’s competitive environment. It
can be used to guide business strategy to increase competitive advantage
What are stakeholders?
A party that has an interest in a company and can either affect or be
affected by the business.
What is the difference between an internal and external stakeholder?
Internal stakeholders are people whose interest in a company comes
through a direct relationship, such as employment, ownership, or
investment. External stakeholders are those who do not directly work with
a company but are affected somehow by the actions and outcomes of the
business.
What do you think culture-insight’s stakeholders are?
Make a list: internal and external stakeholders:
Internal: employees, management, board of directions, franchisees
External: clients, competitors, governmental organizations,
communities, general public, voters, political parties, manufacturers,
economies of countries
, Unit 2: the marktingplan:
- Content marketing plan:
o Who are your people, what are you objectives, what are your goals,
what type of content will you produce, how often will you publish
your content, and how will you promote your content
- Smart marketing objectives: Specific, Measurable, Actionable, Time-Bound
a guidance in the setting of objectives
- What is an audit?
o An evaluation of a person, organization, system, process, enterprise,
project or product
it commonly refers to audits in accounting but also exist in project
management and quality management
- PESTEL-analytics: Political, Economical, Social, Technological,
Environmental and legal
autonomous vehicles; externel!; management framework
- SWOT : strenght, weaknesses, opportunities and threats
- Porter 5 forces:
o Competition in the industry
o Potential of new entrants into the industry
o Power of suppliers
o Power of customer
o Threats of substitute products
- it is a framework to analyse a company’s competitive environment. It
can be used to guide business strategy to increase competitive advantage
