HEEFT
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Organisation ✗ strategy
whatdoesthefieldototls include?
Organisation : Social entitywithidentifiabk strategy deliberatelychoosingadifferentset
:
boundariesthatfunctionsona continuous ofactivitiestoreachafirmlsgoals.TK
basistoreachcommonlongtermgoa.IS framework Ofafirmsbusinessactivitiesthat
provide guidelines for Coordinating activities
sothatthefirmcancopewithand influence
the
changing environment .
Thesuccesofafirmsotlsdependsonthecharacteristicsof :
thefirm the Market theenvironment
Theboundariesofthefirmiwhatshouldthefirmdo? Howtargeshoulditbe ?
whatbusinessesshoulditbe.in?Themarketandcompetih'
veanalysis Whatisthenatureofthemarketinwhichthe
'
-
firmcompetesandthenatureottheiompetih.ve
interactionsamongfírmsinthosemarkets ?
Theenvironmentandcompetitiveadvantage : Howshouldthefirmpositionitselfto
compote? Whatshouldbethebasisofits
competitie advantage ? Howshouldit
adjust overtime!