Please check the examination details below before entering your candidate information
Candidate surname Other names
Centre Number Candidate Number
Pearson Edexcel
Level 3 GCE
Friday 22 May 2020
Morning (Time: 2 hours) Paper Reference 9BS0/01
Business
Advanced
Paper 1: Marketing, people and global businesses
You do not need any other materials. Total Marks
Instructions
• Fill
Use black ink or ball-point pen.
• centre
in the boxes at the top of this page with your name,
number and candidate number.
• Answer allthequestions.
• –Answer questions in the spaces provided
there may be more space than you need.
Information
• The total mark for this paper is 100.
• –Theusemarks for each question are shown in brackets
this as a guide as to how much time to spend on each question.
• You may use a calculator.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
Turn over
*P61844A0124*
P61844A
©2020 Pearson Education Ltd.
1/1/1/1/1/1/1/1
, Answer ALL questions.
SECTION A
Read the following extracts (A to C) before answering Question 1.
Write your answers in the spaces provided.
Extract A
Basic hourly wage at UK supermarkets – June 2018
Supermarket Basic hourly wage (£)
Aldi 8.85
Lidl 8.75
Morrisons 8.70
Asda 8.67
Marks and Spencer 8.50
Tesco 8.02
Sainsbury 8.00
Iceland 7.83
2
*P61844A0224*
, Extract B
Jack’s is launched
Tesco, Britain’s biggest supermarket chain, is preparing to launch Jack’s, its own brand of
discount stores. Tesco aims to take on the German discounters, Aldi and Lidl, that have
both been increasing their market share in the UK.
Tesco is keen to emphasise Jack’s ‘Britishness’. Advertising highlights that eight out of
10 products available in Jack’s are grown, reared or made in Britain, which it claims is 5
a higher proportion than at any other grocer. The intention is for Jack’s also to be the
“cheapest in town”, said David Lewis, Tesco’s Chief Executive. “The large scale of Tesco and
the lower operating cost of Jack’s allows us to be cheaper”.
The layout of each Jack’s store has taken inspiration from Aldi and Lidl. For instance, in
the centre is a promotion section consisting of 24 baskets and 48 products offered on 10
a ‘When it’s Gone, it’s Gone’ basis, similar to ‘Weekly Offers’ found in Lidl.
All advertising will be done locally, using leaflets, with promotions tailored to the
local community.
(Source: adapted from https://www.marketingweek.com/
2018/09/19/tesco-jacks-discount-chain/)
Extract C
Working at Aldi
Aldi staff mentioned ‘work-life balance’ in about 200 employee reviews completed
worldwide. ‘Long hours’ were also mentioned in 110 reviews.
One anonymous employee said Aldi is pushing staff to work harder and longer: “The
company will push you until you injure yourself or quit from exhaustion,” he said. His
claims were supported by a Store Manager: “As a manager I work my socks off with no 5
reward or praise. Even after 11 years of service,” he said. “Money, money and money.
These are the only benefits for working for this company that does not think or care
about managers like me who may prefer a bigger say in the way Aldi operates.”
Another Store Manager said that Aldi’s “leadership culture is built on threats and
pressure” and “Area Managers would benefit from listening skills to appreciate the 10
problems we face.”
Despite negative reviews some employees praised Aldi for its great pay and benefits.
“Serious responsibility. Unparalleled learning experience. Great car. Good pay,” an
Area Manager commented.
(Source: © The Sun / News Licensing)
*P61844A0324*
3
Turn over
Candidate surname Other names
Centre Number Candidate Number
Pearson Edexcel
Level 3 GCE
Friday 22 May 2020
Morning (Time: 2 hours) Paper Reference 9BS0/01
Business
Advanced
Paper 1: Marketing, people and global businesses
You do not need any other materials. Total Marks
Instructions
• Fill
Use black ink or ball-point pen.
• centre
in the boxes at the top of this page with your name,
number and candidate number.
• Answer allthequestions.
• –Answer questions in the spaces provided
there may be more space than you need.
Information
• The total mark for this paper is 100.
• –Theusemarks for each question are shown in brackets
this as a guide as to how much time to spend on each question.
• You may use a calculator.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
Turn over
*P61844A0124*
P61844A
©2020 Pearson Education Ltd.
1/1/1/1/1/1/1/1
, Answer ALL questions.
SECTION A
Read the following extracts (A to C) before answering Question 1.
Write your answers in the spaces provided.
Extract A
Basic hourly wage at UK supermarkets – June 2018
Supermarket Basic hourly wage (£)
Aldi 8.85
Lidl 8.75
Morrisons 8.70
Asda 8.67
Marks and Spencer 8.50
Tesco 8.02
Sainsbury 8.00
Iceland 7.83
2
*P61844A0224*
, Extract B
Jack’s is launched
Tesco, Britain’s biggest supermarket chain, is preparing to launch Jack’s, its own brand of
discount stores. Tesco aims to take on the German discounters, Aldi and Lidl, that have
both been increasing their market share in the UK.
Tesco is keen to emphasise Jack’s ‘Britishness’. Advertising highlights that eight out of
10 products available in Jack’s are grown, reared or made in Britain, which it claims is 5
a higher proportion than at any other grocer. The intention is for Jack’s also to be the
“cheapest in town”, said David Lewis, Tesco’s Chief Executive. “The large scale of Tesco and
the lower operating cost of Jack’s allows us to be cheaper”.
The layout of each Jack’s store has taken inspiration from Aldi and Lidl. For instance, in
the centre is a promotion section consisting of 24 baskets and 48 products offered on 10
a ‘When it’s Gone, it’s Gone’ basis, similar to ‘Weekly Offers’ found in Lidl.
All advertising will be done locally, using leaflets, with promotions tailored to the
local community.
(Source: adapted from https://www.marketingweek.com/
2018/09/19/tesco-jacks-discount-chain/)
Extract C
Working at Aldi
Aldi staff mentioned ‘work-life balance’ in about 200 employee reviews completed
worldwide. ‘Long hours’ were also mentioned in 110 reviews.
One anonymous employee said Aldi is pushing staff to work harder and longer: “The
company will push you until you injure yourself or quit from exhaustion,” he said. His
claims were supported by a Store Manager: “As a manager I work my socks off with no 5
reward or praise. Even after 11 years of service,” he said. “Money, money and money.
These are the only benefits for working for this company that does not think or care
about managers like me who may prefer a bigger say in the way Aldi operates.”
Another Store Manager said that Aldi’s “leadership culture is built on threats and
pressure” and “Area Managers would benefit from listening skills to appreciate the 10
problems we face.”
Despite negative reviews some employees praised Aldi for its great pay and benefits.
“Serious responsibility. Unparalleled learning experience. Great car. Good pay,” an
Area Manager commented.
(Source: © The Sun / News Licensing)
*P61844A0324*
3
Turn over
