Audience Analysis worksheet

1. Identify the pros and cons associated with speaking to a homogenous audience. What are the pros and cons associated with speaking to a heterogeneous audience? Which type of group would you prefer to speak to? 2. Make a list of three group memberships that you identify with. Given your group memberships, what are some group memberships of a target that audience could serve as obstacles for you if you were their designated speaker? What steps might you take to overcome these obstacles? 3. Imagine you’ve been asked to deliver a speech to a community group as part of a community forum about decriminalizing drugs. Based on your values, beliefs, and attitudes, which position would you argue for? As you prepare for your speech, what would you want to know about the values, beliefs, and attitudes of your audience? 4. Imagine that you’ve been asked to deliver a speech on the same topic on two different occasions. On the first occasion, 100 people will be present. On the second occasion, only 12 people will be present. How would you adapt your presentation to each audience? What would you do differently? Why?