Samenvatting transport innovation, digitalization and entrepreneurship
Contents
Technology & innovation........................................................................................ 3
Transport innovation........................................................................................... 4
Fundamentals of entrepreneurship........................................................................5
Risk and value creation.......................................................................................... 5
Innovation society and sustainability.....................................................................7
Mobility as a Service (MaaS)..................................................................................7
Digitalization in transport...................................................................................... 8
Digital innovation in Road transport...................................................................9
Connected and autonomous vehicles (CAVs)..................................................9
Smart Traffic Management Systems................................................................9
Mobility as a Service (MaaS)............................................................................9
Digital innovation in Rail transport...................................................................10
Digital Train Control Systems (ETCS).............................................................10
Predictive Maintenance Using IoT and Big Data............................................11
Passenger Information and Ticketing Systems..............................................11
Digital innovation in Inland navigation transport..............................................11
River Information Services (RIS)....................................................................11
Automated Vessel Control Systems At the merge of 3 technologies.............12
Digital Twin Technology..................................................................................12
Digital innovation in Air transport.....................................................................12
AI-Powered Flight Optimization......................................................................12
Digital Air Traffic Management Systems........................................................12
Smart Airport Technologies............................................................................13
Future trends.................................................................................................... 13
Emerging trends for digital innovation in transport.......................................13
Identifying challenges in transport sector and how to start.................................13
Finding sector challenges................................................................................. 14
Employees..................................................................................................... 14
Consultancy................................................................................................... 14
Survey........................................................................................................... 15
Networking.................................................................................................... 15
Friends........................................................................................................... 16
Projects with an industry orientated application............................................16
Research projects.......................................................................................... 17
1
, Starting point – Customer Journey Mapping......................................................17
Matching.............................................................................................................. 18
The importance of understanding the process.................................................18
Process mapping BPMN................................................................................. 18
Brown field vs green field.................................................................................19
Working together.............................................................................................. 20
Entrepreneurial/Starting team skills..............................................................20
One team member or 1 co-founder...............................................................20
Multiple co-founders...................................................................................... 21
Entrepreneurship in transport and Business models............................................21
Entrepreneurship in Transport..........................................................................21
Introduction to Business Models of IT solution in L&T.......................................21
Product.......................................................................................................... 22
Service........................................................................................................... 22
Data............................................................................................................... 22
Platforms....................................................................................................... 23
Federated Data spaces..................................................................................23
Revenue streams types.................................................................................... 23
Service fees................................................................................................... 23
Abonnement.................................................................................................. 23
Pay per use.................................................................................................... 24
Stock participation/Collaboration...................................................................24
Multicriteria analysis......................................................................................... 25
Clients typology................................................................................................... 25
Implementing Typologies in Logistics Practice...............................................27
Steps for Adoption in Your Organisation........................................................27
Conclusion & Discussion Prompt....................................................................28
Hyperfox.............................................................................................................. 28
How to split equity?............................................................................................. 29
TOC framework.............................................................................................. 29
What does an owner mean? employee and family member?........................29
Owner............................................................................................................ 30
Employee....................................................................................................... 30
Family member.............................................................................................. 31
Funding................................................................................................................ 31
Funding types................................................................................................... 31
Financial planning................................................................................................ 31
2
, Bootstrapping................................................................................................ 34
Phases and link to funding options...................................................................35
Pre-seed......................................................................................................... 35
Seed.............................................................................................................. 35
Start up......................................................................................................... 36
Early growth.................................................................................................. 36
Sustainable growth........................................................................................ 36
Subsidies and Subitizable Ideas.....................................................................36
Evaluate............................................................................................................... 37
Evaluating the idea........................................................................................... 37
Evaluating a start up........................................................................................ 38
Direct method................................................................................................ 38
Indirect Method............................................................................................. 38
Book Value/ Asset-based Valuation (method 1).............................................38
Discounted Cash Flow (DCF) / Income-Based Valuation (method 2)..............38
Market Capitalization Approaches & Market benchmark (method 3).............38
Enterprise Value & Earnings / EBITDA Multiples (method 4)..........................39
Team and motivation (and leadership)..........................................................39
Problem-and-solution analysis.......................................................................39
Market size and growth potential..................................................................39
Revenue models............................................................................................ 39
Competitive Landscape................................................................................. 39
Customer traction and validation..................................................................39
Financials and funding...................................................................................40
Risks and Mitigation Strategies.....................................................................40
Exit Strategy and Long-Term Vision...............................................................40
Pitching................................................................................................................ 40
For who?........................................................................................................... 40
Operational managers...................................................................................40
Executives (CEOs, CFOs, CTOs).....................................................................40
IT Managers/Developers................................................................................41
Sales and Customer Service Teams...............................................................41
Investors/Shareholders..................................................................................41
Technology & innovation
What is innovation?
3
, Innovation is the introduction (into commercial use) of new ideas, methods, or
things.
It’s a change, it’s based on technology but there is a commercial component
(but the cost needs to be lower)
Definition Innovation:
A technological or organizational (including cultural as a separate subset) change
to the product (or service) or production process that either lowers the cost of
product (or service) or production process or increases the quality of the product
(or service) to the consumer.”
What is technology?
Technology refers to methods, systems, and devices (which are the result of
scientific knowledge) being used for practical purposes.
ICT innovation (digitalization):
The introduction or the change in a hardware, software or in a combination of
both that make use of information (or data) processing that leads to lower costs
and/or increase in quality of products (and services).
Innovation = invention + a commercial component
Transport innovation
Importance of innovation in improving (cargo) mobility and accessibility.
1. Technological Advancements: Autonomous Vehicles and Drones
4
Contents
Technology & innovation........................................................................................ 3
Transport innovation........................................................................................... 4
Fundamentals of entrepreneurship........................................................................5
Risk and value creation.......................................................................................... 5
Innovation society and sustainability.....................................................................7
Mobility as a Service (MaaS)..................................................................................7
Digitalization in transport...................................................................................... 8
Digital innovation in Road transport...................................................................9
Connected and autonomous vehicles (CAVs)..................................................9
Smart Traffic Management Systems................................................................9
Mobility as a Service (MaaS)............................................................................9
Digital innovation in Rail transport...................................................................10
Digital Train Control Systems (ETCS).............................................................10
Predictive Maintenance Using IoT and Big Data............................................11
Passenger Information and Ticketing Systems..............................................11
Digital innovation in Inland navigation transport..............................................11
River Information Services (RIS)....................................................................11
Automated Vessel Control Systems At the merge of 3 technologies.............12
Digital Twin Technology..................................................................................12
Digital innovation in Air transport.....................................................................12
AI-Powered Flight Optimization......................................................................12
Digital Air Traffic Management Systems........................................................12
Smart Airport Technologies............................................................................13
Future trends.................................................................................................... 13
Emerging trends for digital innovation in transport.......................................13
Identifying challenges in transport sector and how to start.................................13
Finding sector challenges................................................................................. 14
Employees..................................................................................................... 14
Consultancy................................................................................................... 14
Survey........................................................................................................... 15
Networking.................................................................................................... 15
Friends........................................................................................................... 16
Projects with an industry orientated application............................................16
Research projects.......................................................................................... 17
1
, Starting point – Customer Journey Mapping......................................................17
Matching.............................................................................................................. 18
The importance of understanding the process.................................................18
Process mapping BPMN................................................................................. 18
Brown field vs green field.................................................................................19
Working together.............................................................................................. 20
Entrepreneurial/Starting team skills..............................................................20
One team member or 1 co-founder...............................................................20
Multiple co-founders...................................................................................... 21
Entrepreneurship in transport and Business models............................................21
Entrepreneurship in Transport..........................................................................21
Introduction to Business Models of IT solution in L&T.......................................21
Product.......................................................................................................... 22
Service........................................................................................................... 22
Data............................................................................................................... 22
Platforms....................................................................................................... 23
Federated Data spaces..................................................................................23
Revenue streams types.................................................................................... 23
Service fees................................................................................................... 23
Abonnement.................................................................................................. 23
Pay per use.................................................................................................... 24
Stock participation/Collaboration...................................................................24
Multicriteria analysis......................................................................................... 25
Clients typology................................................................................................... 25
Implementing Typologies in Logistics Practice...............................................27
Steps for Adoption in Your Organisation........................................................27
Conclusion & Discussion Prompt....................................................................28
Hyperfox.............................................................................................................. 28
How to split equity?............................................................................................. 29
TOC framework.............................................................................................. 29
What does an owner mean? employee and family member?........................29
Owner............................................................................................................ 30
Employee....................................................................................................... 30
Family member.............................................................................................. 31
Funding................................................................................................................ 31
Funding types................................................................................................... 31
Financial planning................................................................................................ 31
2
, Bootstrapping................................................................................................ 34
Phases and link to funding options...................................................................35
Pre-seed......................................................................................................... 35
Seed.............................................................................................................. 35
Start up......................................................................................................... 36
Early growth.................................................................................................. 36
Sustainable growth........................................................................................ 36
Subsidies and Subitizable Ideas.....................................................................36
Evaluate............................................................................................................... 37
Evaluating the idea........................................................................................... 37
Evaluating a start up........................................................................................ 38
Direct method................................................................................................ 38
Indirect Method............................................................................................. 38
Book Value/ Asset-based Valuation (method 1).............................................38
Discounted Cash Flow (DCF) / Income-Based Valuation (method 2)..............38
Market Capitalization Approaches & Market benchmark (method 3).............38
Enterprise Value & Earnings / EBITDA Multiples (method 4)..........................39
Team and motivation (and leadership)..........................................................39
Problem-and-solution analysis.......................................................................39
Market size and growth potential..................................................................39
Revenue models............................................................................................ 39
Competitive Landscape................................................................................. 39
Customer traction and validation..................................................................39
Financials and funding...................................................................................40
Risks and Mitigation Strategies.....................................................................40
Exit Strategy and Long-Term Vision...............................................................40
Pitching................................................................................................................ 40
For who?........................................................................................................... 40
Operational managers...................................................................................40
Executives (CEOs, CFOs, CTOs).....................................................................40
IT Managers/Developers................................................................................41
Sales and Customer Service Teams...............................................................41
Investors/Shareholders..................................................................................41
Technology & innovation
What is innovation?
3
, Innovation is the introduction (into commercial use) of new ideas, methods, or
things.
It’s a change, it’s based on technology but there is a commercial component
(but the cost needs to be lower)
Definition Innovation:
A technological or organizational (including cultural as a separate subset) change
to the product (or service) or production process that either lowers the cost of
product (or service) or production process or increases the quality of the product
(or service) to the consumer.”
What is technology?
Technology refers to methods, systems, and devices (which are the result of
scientific knowledge) being used for practical purposes.
ICT innovation (digitalization):
The introduction or the change in a hardware, software or in a combination of
both that make use of information (or data) processing that leads to lower costs
and/or increase in quality of products (and services).
Innovation = invention + a commercial component
Transport innovation
Importance of innovation in improving (cargo) mobility and accessibility.
1. Technological Advancements: Autonomous Vehicles and Drones
4
