Summary Management

TOPIC 2 – ENVIRONMENT AND
STAKEHOLDERS
THE ENVIRONMENT

ENVIRONMENTAL INFLUENCES

Different environments

1. Internal stakeholders direct interest, part of
organisation
2. Micro environment – external stakeholders direct interest, not part of
organisation
3. Macro environment – indirect stakeholders influence, no interaction (dental
forces)
Demographic
Economic
Environmental
Technological
Political
Social




1. External stakeholders

= Somebody or a group of people who has a direct interest in some way or another in
what the company does and the other way around is also influencing the company.

Concept

 Two-way traffic
 Internal (within the organization) and external (outside the organization)
 Stakeholder is not the same as shareholder
 A shareholder is a stakeholder but not every stakeholder is a shareholder



Environmental influences

 Different ‘environments’
 Internal stakeholder: direct interest
 External stakeholder: direct interest, not part of the organisation
 Indirect environment: influence, no interactions



2. The micro environment

= Direct interest in operation of the organisation, but not part of the organisation