INTEGRATED MARKETING
COMMUNICATION (IMC)
WHAT IS IMC
= the way the consumer sees ads
= A clear, strong and consistent message is used throughout all marketing
communication channels
Synergitic effect between tools and instruments
Seamless, homogeneous communications
Benefit: clarity, maximum communication impact
Synergy
= The interaction or cooperation of two or more organizations, substances or other
agents to produce a combined effect greater than the sum of their separate effects.
Ex.
1. Direct mail
2. PR and sponsorship
3. Website/ social media
4. Sales reps
Direct mail More effective when part of a wider
awareness campaign
PR and sponsorship Can have a synergetic and positive
influence on your corporate image
Website and social media Enhances when mass media ads refer to
the website/ social media
Sales reps Easier for sales reps when the product or
company they represent is well known
through sponsorship or advertising
COMMUNICATION (IMC)
WHAT IS IMC
= the way the consumer sees ads
= A clear, strong and consistent message is used throughout all marketing
communication channels
Synergitic effect between tools and instruments
Seamless, homogeneous communications
Benefit: clarity, maximum communication impact
Synergy
= The interaction or cooperation of two or more organizations, substances or other
agents to produce a combined effect greater than the sum of their separate effects.
Ex.
1. Direct mail
2. PR and sponsorship
3. Website/ social media
4. Sales reps
Direct mail More effective when part of a wider
awareness campaign
PR and sponsorship Can have a synergetic and positive
influence on your corporate image
Website and social media Enhances when mass media ads refer to
the website/ social media
Sales reps Easier for sales reps when the product or
company they represent is well known
through sponsorship or advertising
