BADM 2301 EXAM 2 QUESTIONS WITH
COMPLETE ANSWERS
Name-your-own-price - ANSWER-Customers decide how much they are willing to
pay. An intermediary tries to match a provider. (www.priceline.com)
Find-the-best-price - ANSWER-customers specify a need and an intermediary
compares providers and shows the lowest price. Customers must accept the offer in
a short time, or they may lose the deal (www.hotwire.com)
Affiliate marketing - ANSWER-Vendors ask partners to place logos or banners on
partner's site. If customers click on logo, go to vendor's site, and buy, then vendor
pays commission to partners.
Viral marketing - ANSWER-Recipients of your marketing notices send information
about your product to their friends
group purchasing - ANSWER-small buyers aggregate demand to get a large volume;
then the group conducts tendering or negotiates a lower price.
Banner Ads - ANSWER-electronic billboards containing a short text, graphics, video
clips, or sound to promote a product or a vendor.
Characteristics of Banner Ads - ANSWER-1. the most common form of advertising
on the Internet
2. customized to a target audience
3. convey only limited information because of their small size
4. many viewers simply ignore them
Pop-up ad - ANSWER-an Internet ad that appears in front of the current browser
window.
Pop-under ad - ANSWER-an Internet ad appears underneath the active window;
when users close the active window, they see the ad.
Spam - ANSWER-indiscriminate distribution of electronic ads without permission of
the receiver
Buy-Side Marketplaces Model - ANSWER-a model in which organizations attempt to
procure needed products or services from other organizations electronically.
Procurement is the overarching function that describes the activities and processes
to acquire goods and services.
Buy-Side Marketplaces Model Methods - ANSWER-• Procurement
, • Purchasing
• Reverse Auction
• E-procurement.
• Group Purchasing
Reverse Auction - ANSWER-A major method of procuring goods and services in the
buy-side model is the reverse auction.
E-procurement - ANSWER-uses reverse auctions, particularly group purchasing
Wireless - ANSWER-without wires
Mobile - ANSWER-something that changes its location over time
Mobile Computing - ANSWER-A real-time connection between a mobile device and
other computing environments, such as the Internet or an intranet.
Mobile Commerce (or M-commerce) - ANSWER-e-commerce (EC) transactions
conducted with a mobile device.
Dematerialization - ANSWER-a phenomenon that occurs when the functions of
many physical devices are included in one other physical device.
Short-Range Wireless Networks - ANSWER-have a range of 100 feet or less (e.g.,
Bluetooth, ultra-wideband (UWB), and near-field communications (NFC)).
Bluetooth - ANSWER-an industry specification used to create small personal area
networks
Bluetooth 5 - ANSWER-can transmit up to approximately 50 megabits per second
(Mbps) up to 400 meters (roughly 1300 feet).
Ultra Wideband - ANSWER-a high-bandwidth wireless technology with transmission
speeds in excess of 100 Mbps which makes UWB a good choice for applications
such as streaming multimedia from a personal computer to a television.
Near-Field Communications - ANSWER-has the smallest range of any short-range
wireless networks, and is designed to be embedded in mobile devices such as cell
phones and credit cards.
Medium-Range Wireless Networks - ANSWER-the familiar wireless local area
networks (WLANs) and the most common type of Medium-Range network is wireless
fidelity (Wi-Fi). (Also Wi-fi direct, Mifi, Super Wi-fi)
Wireless Fidelity (Wi-Fi) - ANSWER-a medium-range WLAN.
wireless sensor networks (WSNs) - ANSWER-networks of interconnected, battery
powered, wireless sensors called motes that are placed into the physical
environment.
COMPLETE ANSWERS
Name-your-own-price - ANSWER-Customers decide how much they are willing to
pay. An intermediary tries to match a provider. (www.priceline.com)
Find-the-best-price - ANSWER-customers specify a need and an intermediary
compares providers and shows the lowest price. Customers must accept the offer in
a short time, or they may lose the deal (www.hotwire.com)
Affiliate marketing - ANSWER-Vendors ask partners to place logos or banners on
partner's site. If customers click on logo, go to vendor's site, and buy, then vendor
pays commission to partners.
Viral marketing - ANSWER-Recipients of your marketing notices send information
about your product to their friends
group purchasing - ANSWER-small buyers aggregate demand to get a large volume;
then the group conducts tendering or negotiates a lower price.
Banner Ads - ANSWER-electronic billboards containing a short text, graphics, video
clips, or sound to promote a product or a vendor.
Characteristics of Banner Ads - ANSWER-1. the most common form of advertising
on the Internet
2. customized to a target audience
3. convey only limited information because of their small size
4. many viewers simply ignore them
Pop-up ad - ANSWER-an Internet ad that appears in front of the current browser
window.
Pop-under ad - ANSWER-an Internet ad appears underneath the active window;
when users close the active window, they see the ad.
Spam - ANSWER-indiscriminate distribution of electronic ads without permission of
the receiver
Buy-Side Marketplaces Model - ANSWER-a model in which organizations attempt to
procure needed products or services from other organizations electronically.
Procurement is the overarching function that describes the activities and processes
to acquire goods and services.
Buy-Side Marketplaces Model Methods - ANSWER-• Procurement
, • Purchasing
• Reverse Auction
• E-procurement.
• Group Purchasing
Reverse Auction - ANSWER-A major method of procuring goods and services in the
buy-side model is the reverse auction.
E-procurement - ANSWER-uses reverse auctions, particularly group purchasing
Wireless - ANSWER-without wires
Mobile - ANSWER-something that changes its location over time
Mobile Computing - ANSWER-A real-time connection between a mobile device and
other computing environments, such as the Internet or an intranet.
Mobile Commerce (or M-commerce) - ANSWER-e-commerce (EC) transactions
conducted with a mobile device.
Dematerialization - ANSWER-a phenomenon that occurs when the functions of
many physical devices are included in one other physical device.
Short-Range Wireless Networks - ANSWER-have a range of 100 feet or less (e.g.,
Bluetooth, ultra-wideband (UWB), and near-field communications (NFC)).
Bluetooth - ANSWER-an industry specification used to create small personal area
networks
Bluetooth 5 - ANSWER-can transmit up to approximately 50 megabits per second
(Mbps) up to 400 meters (roughly 1300 feet).
Ultra Wideband - ANSWER-a high-bandwidth wireless technology with transmission
speeds in excess of 100 Mbps which makes UWB a good choice for applications
such as streaming multimedia from a personal computer to a television.
Near-Field Communications - ANSWER-has the smallest range of any short-range
wireless networks, and is designed to be embedded in mobile devices such as cell
phones and credit cards.
Medium-Range Wireless Networks - ANSWER-the familiar wireless local area
networks (WLANs) and the most common type of Medium-Range network is wireless
fidelity (Wi-Fi). (Also Wi-fi direct, Mifi, Super Wi-fi)
Wireless Fidelity (Wi-Fi) - ANSWER-a medium-range WLAN.
wireless sensor networks (WSNs) - ANSWER-networks of interconnected, battery
powered, wireless sensors called motes that are placed into the physical
environment.
