IS 3003 Exam 4 questions with
complete solutions 2025/2026
1) E-commerce refers to the use of any networking technologies to transact business. - correct
answer ✔✔FALSE
2) Retail consumer e-commerce is growing at single-digit rates. - correct answer ✔✔FALSE
3) The Internet shrinks information asymmetry. - correct answer ✔✔TRUE
4) Rich media advertisements are a sales-oriented marketing format. - correct answer ✔✔FALSE
5) All previous mass media in modern history, including the printing press, use a broadcast
model where content is created in a central location by experts. - correct answer ✔✔TRUE
6) Disintermediation provides major benefits to the distributor. - correct answer ✔✔FALSE
7) In general, for digital goods, the marginal cost of producing another unit is about zero . -
correct answer ✔✔TRUE
8) An example of the service provider business model is Flickr, a photo management and sharing
Web site. - correct answer ✔✔TRUE
9) An example of the content provider business model is Barnesandnoble.com, a retailer of
printed books. - correct answer ✔✔FALSE
, 10) Web personalization is used primarily as a major marketing tool. - correct answer ✔✔TRUE
11) Podcasting allows subscribers to listen to live, streaming radio and other audio content. -
correct answer ✔✔FALSE
12) Intellectual property refers to all forms of human expression, both tangible and intangible. -
correct answer ✔✔FALSE
13) Ninety-six percent of all U.S. households with Internet access use a broadband connection. -
correct answer ✔✔TRUE
14) Behavioral targeting occurs at two levels: individual Web sites and through ISPs. - correct
answer ✔✔FALSE
15) EDI standards that take advantage of network communications have yet to be fully
implemented at the industry level. - correct answer ✔✔FALSE
16) Net marketplaces may either support contractual purchasing based on long-term
relationships with designated suppliers, or short-term spot purchasing. - correct answer
✔✔TRUE
17) Exchanges have become one of the most popular types of Net marketplace because they
encourage competitive bidding that drives prices down. - correct answer ✔✔FALSE
18) Automobile manufacturing is an example of a vertical market. - correct answer ✔✔TRUE
19) Advertising networks track a user's behavior at thousands of Web sites. - correct answer
✔✔TRUE
complete solutions 2025/2026
1) E-commerce refers to the use of any networking technologies to transact business. - correct
answer ✔✔FALSE
2) Retail consumer e-commerce is growing at single-digit rates. - correct answer ✔✔FALSE
3) The Internet shrinks information asymmetry. - correct answer ✔✔TRUE
4) Rich media advertisements are a sales-oriented marketing format. - correct answer ✔✔FALSE
5) All previous mass media in modern history, including the printing press, use a broadcast
model where content is created in a central location by experts. - correct answer ✔✔TRUE
6) Disintermediation provides major benefits to the distributor. - correct answer ✔✔FALSE
7) In general, for digital goods, the marginal cost of producing another unit is about zero . -
correct answer ✔✔TRUE
8) An example of the service provider business model is Flickr, a photo management and sharing
Web site. - correct answer ✔✔TRUE
9) An example of the content provider business model is Barnesandnoble.com, a retailer of
printed books. - correct answer ✔✔FALSE
, 10) Web personalization is used primarily as a major marketing tool. - correct answer ✔✔TRUE
11) Podcasting allows subscribers to listen to live, streaming radio and other audio content. -
correct answer ✔✔FALSE
12) Intellectual property refers to all forms of human expression, both tangible and intangible. -
correct answer ✔✔FALSE
13) Ninety-six percent of all U.S. households with Internet access use a broadband connection. -
correct answer ✔✔TRUE
14) Behavioral targeting occurs at two levels: individual Web sites and through ISPs. - correct
answer ✔✔FALSE
15) EDI standards that take advantage of network communications have yet to be fully
implemented at the industry level. - correct answer ✔✔FALSE
16) Net marketplaces may either support contractual purchasing based on long-term
relationships with designated suppliers, or short-term spot purchasing. - correct answer
✔✔TRUE
17) Exchanges have become one of the most popular types of Net marketplace because they
encourage competitive bidding that drives prices down. - correct answer ✔✔FALSE
18) Automobile manufacturing is an example of a vertical market. - correct answer ✔✔TRUE
19) Advertising networks track a user's behavior at thousands of Web sites. - correct answer
✔✔TRUE
