IS 3003 Exam 4 questions n answers
graded A+ updated
Through what channel did e-commerce first evolve?
A) Online advertising sales
B) Internet portals
C) Online book sales
D) Internet service providers - correct answer ✔✔A) Online advertising sales
Based on your reading of the chapter, e-commerce is:
A) still in a revolutionary phase.
B) widely accepted by consumers, although technology is still quickly changing.
C) not yet fully accepted by consumers, although much of its driving technology is firmly in
place.
D) well entrenched as a form of modern commerce. - correct answer ✔✔A) still in a
revolutionary phase.
A marketplace extended beyond traditional boundaries and removed from a temporal and
geographic location is called a(n):
A) exchange.
B) marketspace.
C) online marketplace.
D) e-hub. - correct answer ✔✔B) marketspace
Which of the following is not a recent development in e-commerce?
A) Wireless Internet connections grow rapidly.
,B) Social networking sites become a new platform for e-commerce.
C) The music recording industry is disrupted as music creation and distribution become
decentralized.
D) Online entertainment business models surge. - correct answer ✔✔C) The music recording
industry is disrupted as music creation and distribution become decentralized.
5) How are the Internet and e-commerce causing severe disruption to the existing advertising
business model?
A) Ties between customer and businesses are being rethought.
B) Technology players such as Yahoo! seek to dominate online advertising and expand into
offline ad brokerage.
C) New methods of advertising, such as blog advertising, are emerging.
D) The market entry costs for online advertising services are extremely low. - correct answer
✔✔B) Technology players such as Yahoo! seek to dominate online advertising and expand into
offline ad brokerage.
6) The quality of ubiquity, as it relates to e-commerce, is illustrated by:
A) the same set of standards being used across the globe.
B) the spread of plentiful, cheap information.
C) the enabling of commerce worldwide.
D) the availability of the Internet everywhere and anytime. - correct answer ✔✔D) the
availability of the Internet everywhere and anytime.
Which of the following is not one of the unique features of e-commerce technology?
A) Information density
B) Transparency
C) Richness
D) Social technology - correct answer ✔✔B) Transparency
, The act of engaging consumers in a dialog that dynamically adjusts the experience to the
individual describes which dimension of e-commerce technology?
A) Ubiquity
B) Personalization/customization
C) Richness
D) Interactivity - correct answer ✔✔D) Interactivity
The integration of video, audio, and text marketing messages into a single marketing message
and consumer experience describes which dimension of e-commerce technology?
A) Ubiquity
B) Personalization/customization
C) Richness
D) Interactivity - correct answer ✔✔C) Richness
10) The lowered costs of information storage, processing, and communication, along with the
improvement of data quality, has resulted in which unique quality of e-commerce?
A) Information density
B) Richness
C) Customization
D) Interactivity - correct answer ✔✔A) Information density
The effort required to locate a suitable product is called:
A) price discrimination.
B) search costs.
C) menu costs.
D) shopping costs. - correct answer ✔✔B) search costs
graded A+ updated
Through what channel did e-commerce first evolve?
A) Online advertising sales
B) Internet portals
C) Online book sales
D) Internet service providers - correct answer ✔✔A) Online advertising sales
Based on your reading of the chapter, e-commerce is:
A) still in a revolutionary phase.
B) widely accepted by consumers, although technology is still quickly changing.
C) not yet fully accepted by consumers, although much of its driving technology is firmly in
place.
D) well entrenched as a form of modern commerce. - correct answer ✔✔A) still in a
revolutionary phase.
A marketplace extended beyond traditional boundaries and removed from a temporal and
geographic location is called a(n):
A) exchange.
B) marketspace.
C) online marketplace.
D) e-hub. - correct answer ✔✔B) marketspace
Which of the following is not a recent development in e-commerce?
A) Wireless Internet connections grow rapidly.
,B) Social networking sites become a new platform for e-commerce.
C) The music recording industry is disrupted as music creation and distribution become
decentralized.
D) Online entertainment business models surge. - correct answer ✔✔C) The music recording
industry is disrupted as music creation and distribution become decentralized.
5) How are the Internet and e-commerce causing severe disruption to the existing advertising
business model?
A) Ties between customer and businesses are being rethought.
B) Technology players such as Yahoo! seek to dominate online advertising and expand into
offline ad brokerage.
C) New methods of advertising, such as blog advertising, are emerging.
D) The market entry costs for online advertising services are extremely low. - correct answer
✔✔B) Technology players such as Yahoo! seek to dominate online advertising and expand into
offline ad brokerage.
6) The quality of ubiquity, as it relates to e-commerce, is illustrated by:
A) the same set of standards being used across the globe.
B) the spread of plentiful, cheap information.
C) the enabling of commerce worldwide.
D) the availability of the Internet everywhere and anytime. - correct answer ✔✔D) the
availability of the Internet everywhere and anytime.
Which of the following is not one of the unique features of e-commerce technology?
A) Information density
B) Transparency
C) Richness
D) Social technology - correct answer ✔✔B) Transparency
, The act of engaging consumers in a dialog that dynamically adjusts the experience to the
individual describes which dimension of e-commerce technology?
A) Ubiquity
B) Personalization/customization
C) Richness
D) Interactivity - correct answer ✔✔D) Interactivity
The integration of video, audio, and text marketing messages into a single marketing message
and consumer experience describes which dimension of e-commerce technology?
A) Ubiquity
B) Personalization/customization
C) Richness
D) Interactivity - correct answer ✔✔C) Richness
10) The lowered costs of information storage, processing, and communication, along with the
improvement of data quality, has resulted in which unique quality of e-commerce?
A) Information density
B) Richness
C) Customization
D) Interactivity - correct answer ✔✔A) Information density
The effort required to locate a suitable product is called:
A) price discrimination.
B) search costs.
C) menu costs.
D) shopping costs. - correct answer ✔✔B) search costs
