7 résultats
Resume
Building Brands for Impact Summary
NouveauSummary of all lectures of Building Brands for Impact, including lecture notes, additional information from the book and the papers
Resume
Summary Buildings Brands for Impact 2024-2025
All material for the exam Buildings Brands for Impact 
EBM073B05 
 
- Lecture notes 
- Article summaries 
- Book chapter summaries (Chapter 1-4, 13)
Resume
Strategic Brand Management
The summary of the book Strategic Brand Management. Building, Measuring, and Managing Brand Equity. The fourth Edition by Kevin Lane Keller.
Resume
UvA Branding Summary ALL Articles March 2019 Grade 8,5!
Most recent Summary of all the exam articles of UvA Business Lab Branding (6314M0157Y) 
For the Master Business Administration.

Overview of the articles per week included in this summary:
Week 1 – Brand Equity
Article 1.1 – Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS review.
Article 1.2 Swaminathan, V. (2016). Branding in the digital era: new directions for research on customer-based brand equity. AMS review.
Article 1.3 Batr...
Resume
Brand Marketing Summary (Strategic Brand Management, Keller)
Summary of all the chapters of the book Strategic Brand Management of Kevin Lane Keller
Resume
UvA Branding Summary All Lectures March 2019 Grade 8,5!
Summary of all the lecture and seminar slides for the course Branding from the master Business Administration.
Resume
Strategic Brand Management (book, PDF)
Strategic Brand Management by Kevin Lane Keller (complete book, PDF)