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Marketing – Chapter 2: The Marketing Environment (Lecture Summary) Marketing – Chapter 2: The Marketing Environment (Lecture Summary)

  • Resume

    Marketing – Chapter 2: The Marketing Environment (Lecture Summary)

  • Disponible dans un pack
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    -
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    8
    novembre 2025
    2025/2026
    Disponible dans un pack
  • Dit document bevat een volledige en helder gestructureerde samenvatting van Hoofdstuk 2 over de marketingomgeving. Het behandelt alle invloeden en actoren die het marketingbeleid beïnvloeden, waaronder de interne, prestatie- en externe omgeving. Daarnaast worden de DESTEP-factoren, technologische en ecologische trends, politieke en juridische invloeden, industrieanalyse en concurrentieanalyse uitgebreid toegelicht. Deze samenvatting biedt een compleet overzicht van alle kernconcepten en is ide...
  • Très apprécié
    dijckmansnorah
    €8,76 Plus d'infos
Marketing – Chapter 6: Marketing Strategy | Lecture Summary Marketing – Chapter 6: Marketing Strategy | Lecture Summary

  • Resume

    Marketing – Chapter 6: Marketing Strategy | Lecture Summary

  • Disponible dans un pack
    -
    -
    -
    10
    janvier 2026
    2025/2026
    Disponible dans un pack
  • This document provides a structured summary of Chapter 6 on Marketing Strategy, focusing on strategic context, mission and vision, strategic marketing planning, and competitive advantage. It also covers key strategic analysis tools (SWOT, Porter’s Five Forces), growth strategies, competitive positioning, implementation, and marketing metrics. The content is well suited for exam preparation and understanding how marketing strategy is developed and executed
  • Très apprécié
    dijckmansnorah
    €5,96 Plus d'infos
Title: Marketing – Chapter 5: Services and Relationship Marketing | Lecture Summary Title: Marketing – Chapter 5: Services and Relationship Marketing | Lecture Summary

  • Resume

    Title: Marketing – Chapter 5: Services and Relationship Marketing | Lecture Summary

  • Disponible dans un pack
    -
    -
    -
    9
    janvier 2026
    2025/2026
    Disponible dans un pack
  • This document summarizes Chapter 5 on Services and Relationship Marketing, covering the unique characteristics of services, service processes, and key dimensions of services marketing. It also explains service quality measurement (SERVQUAL), service recovery, relationship marketing principles, loyalty and retention, and customer experience and engagement. The summary is suitable for exam preparation and understanding core concepts in services marketing
  • Très apprécié
    dijckmansnorah
    €5,76 Plus d'infos
Marketing – Working Session 1: LEGO Case Analysis, Marketing, academic year 2025-2026– worked-out tutorial answers Marketing – Working Session 1: LEGO Case Analysis, Marketing, academic year 2025-2026– worked-out tutorial answers

  • Resume

    Marketing – Working Session 1: LEGO Case Analysis, Marketing, academic year 2025-2026– worked-out tutorial answers

  • -
    -
    -
    5
    janvier 2026
    2025/2026
  • This document contains a detailed worked-out solution of a marketing work session focusing on LEGO as a case study. It covers the proposition acquisition process, value proposition and macro-environment analysis (DESTEP), research methods for new product development, and application of the FCB grid, with clear explanations and practical examples aligned with tutorial questions.
  • Très apprécié
    dijckmansnorah
    €5,96 Plus d'infos
Chapter 3: Consumer buying behaviour Chapter 3: Consumer buying behaviour

  • Resume

    Chapter 3: Consumer buying behaviour

  • Disponible dans un pack
    -
    -
    -
    11
    novembre 2025
    2025/2026
    Disponible dans un pack
  • Dit document onderzoekt hoe en waarom consumenten aankoopbeslissingen nemen. Het beschrijft de psychologische processen, denkfouten, motivatie en sociale invloeden die koopgedrag bepalen, en legt het aankoopproces uit van behoefte tot loyaliteit. Daarnaast toont het hoe bedrijven deze inzichten gebruiken om effectieve marketing en merkcommunicatie te ontwikkelen.
  • Très apprécié
    dijckmansnorah
    €7,66 Plus d'infos
Marketing – Chapter 7: Marketing Research and Analytics | Lecture Summary Marketing – Chapter 7: Marketing Research and Analytics | Lecture Summary

  • Resume

    Marketing – Chapter 7: Marketing Research and Analytics | Lecture Summary

  • Disponible dans un pack
    -
    -
    -
    12
    janvier 2026
    2025/2026
    Disponible dans un pack
  • This document offers a comprehensive summary of Chapter 7 on Marketing Research and Analytics, explaining key concepts such as market research versus marketing research, customer insights, and marketing analytics. It covers the full marketing research process, including qualitative and quantitative methods, sampling techniques, data analysis, neuromarketing, and ethical considerations like GDPR and international research issues. The material is ideal for exam preparation and building a solid und...
  • Très apprécié
    dijckmansnorah
    €5,96 Plus d'infos

Derniers résumés de Marketing

Marketing – Chapter 7: Marketing Research and Analytics | Lecture Summary Marketing – Chapter 7: Marketing Research and Analytics | Lecture Summary

  • Resume

    Marketing – Chapter 7: Marketing Research and Analytics | Lecture Summary

  • Disponible dans un pack
    -
    -
    -
    12
    janvier 2026
    2025/2026
    Disponible dans un pack
  • This document offers a comprehensive summary of Chapter 7 on Marketing Research and Analytics, explaining key concepts such as market research versus marketing research, customer insights, and marketing analytics. It covers the full marketing research process, including qualitative and quantitative methods, sampling techniques, data analysis, neuromarketing, and ethical considerations like GDPR and international research issues. The material is ideal for exam preparation and building a solid und...
  • Nouveau
    dijckmansnorah
    €5,96 Plus d'infos
Marketing – Chapter 6: Marketing Strategy | Lecture Summary Marketing – Chapter 6: Marketing Strategy | Lecture Summary

  • Resume

    Marketing – Chapter 6: Marketing Strategy | Lecture Summary

  • Disponible dans un pack
    -
    -
    -
    10
    janvier 2026
    2025/2026
    Disponible dans un pack
  • This document provides a structured summary of Chapter 6 on Marketing Strategy, focusing on strategic context, mission and vision, strategic marketing planning, and competitive advantage. It also covers key strategic analysis tools (SWOT, Porter’s Five Forces), growth strategies, competitive positioning, implementation, and marketing metrics. The content is well suited for exam preparation and understanding how marketing strategy is developed and executed
  • Nouveau
    dijckmansnorah
    €5,96 Plus d'infos
Title: Marketing – Chapter 5: Services and Relationship Marketing | Lecture Summary Title: Marketing – Chapter 5: Services and Relationship Marketing | Lecture Summary

  • Resume

    Title: Marketing – Chapter 5: Services and Relationship Marketing | Lecture Summary

  • Disponible dans un pack
    -
    -
    -
    9
    janvier 2026
    2025/2026
    Disponible dans un pack
  • This document summarizes Chapter 5 on Services and Relationship Marketing, covering the unique characteristics of services, service processes, and key dimensions of services marketing. It also explains service quality measurement (SERVQUAL), service recovery, relationship marketing principles, loyalty and retention, and customer experience and engagement. The summary is suitable for exam preparation and understanding core concepts in services marketing
  • Nouveau
    dijckmansnorah
    €5,76 Plus d'infos
Marketing – Working Session 1: LEGO Case Analysis, Marketing, academic year 2025-2026– worked-out tutorial answers Marketing – Working Session 1: LEGO Case Analysis, Marketing, academic year 2025-2026– worked-out tutorial answers

  • Resume

    Marketing – Working Session 1: LEGO Case Analysis, Marketing, academic year 2025-2026– worked-out tutorial answers

  • -
    -
    -
    5
    janvier 2026
    2025/2026
  • This document contains a detailed worked-out solution of a marketing work session focusing on LEGO as a case study. It covers the proposition acquisition process, value proposition and macro-environment analysis (DESTEP), research methods for new product development, and application of the FCB grid, with clear explanations and practical examples aligned with tutorial questions.
  • Nouveau
    dijckmansnorah
    €5,96 Plus d'infos
Chapter 3: Consumer buying behaviour Chapter 3: Consumer buying behaviour

  • Resume

    Chapter 3: Consumer buying behaviour

  • Disponible dans un pack
    -
    -
    -
    11
    novembre 2025
    2025/2026
    Disponible dans un pack
  • Dit document onderzoekt hoe en waarom consumenten aankoopbeslissingen nemen. Het beschrijft de psychologische processen, denkfouten, motivatie en sociale invloeden die koopgedrag bepalen, en legt het aankoopproces uit van behoefte tot loyaliteit. Daarnaast toont het hoe bedrijven deze inzichten gebruiken om effectieve marketing en merkcommunicatie te ontwikkelen.
  • Nouveau
    dijckmansnorah
    €7,66 Plus d'infos
Marketing – Chapter 2: The Marketing Environment (Lecture Summary) Marketing – Chapter 2: The Marketing Environment (Lecture Summary)

  • Resume

    Marketing – Chapter 2: The Marketing Environment (Lecture Summary)

  • Disponible dans un pack
    -
    -
    -
    8
    novembre 2025
    2025/2026
    Disponible dans un pack
  • Dit document bevat een volledige en helder gestructureerde samenvatting van Hoofdstuk 2 over de marketingomgeving. Het behandelt alle invloeden en actoren die het marketingbeleid beïnvloeden, waaronder de interne, prestatie- en externe omgeving. Daarnaast worden de DESTEP-factoren, technologische en ecologische trends, politieke en juridische invloeden, industrieanalyse en concurrentieanalyse uitgebreid toegelicht. Deze samenvatting biedt een compleet overzicht van alle kernconcepten en is ide...
  • Nouveau
    dijckmansnorah
    €8,76 Plus d'infos