- ISBN
- Auteur(s)
- Langue
- Éditeur
- Édition
- Édition
Résumés Marketing 4.0 (1er édition)
Philip Kotler, Hermawan Kartajaya - ISBN: 9789462762022
- ISBN
- Auteur(s)
- Langue
- Éditeur
- Édition
- Édition
Afficher tous les 2 résumés de Marketing 4.0, écrits par Philip Kotler, Hermawan Kartajaya. Les résumés de Marketing 4.0 sur Stuvia sont écrits par des étudiants ou des enseignants, ce qui facilite et accélère la compréhension du contenu du manuel. Trouver le résumé qui correspond parfaitement à votre style d'apprentissage rendra l'étude beaucoup plus facile.
Résumés des meilleures ventes pour Marketing 4.0
Yet just a machine, the purchase of a car had become more an emotional purchase, than a rational one. The automotive industry is known for its complex business relationships, industry rivalry and dynamic environment. This report examines how a very “rational” brand, with the main scope of providing nothing, but the “bare necessities”, managed to succeed in the competitive UK market. The first part of this report discusses the company’s macro and microenvironment by comparing the domest...
- Cas
- • 26 pages •
Yet just a machine, the purchase of a car had become more an emotional purchase, than a rational one. The automotive industry is known for its complex business relationships, industry rivalry and dynamic environment. This report examines how a very “rational” brand, with the main scope of providing nothing, but the “bare necessities”, managed to succeed in the competitive UK market. The first part of this report discusses the company’s macro and microenvironment by comparing the domest...
The information era has changed daily life and shopping. Companies seek a multilevel approach to communicate with their customers and focus is moved to digital channels. Although nowadays it is easier for companies to connect with a customer, it is much harder to continuously keep them engaged. The first chapters analyse Estee Lauder's marketing communications strategy and discuss prospects for the company. Engaging modern shoppers requires a customer-centred approach, focusing on various key e...
- Cas
- • 17 pages •
The information era has changed daily life and shopping. Companies seek a multilevel approach to communicate with their customers and focus is moved to digital channels. Although nowadays it is easier for companies to connect with a customer, it is much harder to continuously keep them engaged. The first chapters analyse Estee Lauder's marketing communications strategy and discuss prospects for the company. Engaging modern shoppers requires a customer-centred approach, focusing on various key e...
Avez-vous des documents qui correspondent à ce livre ? Vendez-les et gagnez de l'argent avec vos connaissances !
Derniers résumés de Marketing 4.0
Yet just a machine, the purchase of a car had become more an emotional purchase, than a rational one. The automotive industry is known for its complex business relationships, industry rivalry and dynamic environment. This report examines how a very “rational” brand, with the main scope of providing nothing, but the “bare necessities”, managed to succeed in the competitive UK market. The first part of this report discusses the company’s macro and microenvironment by comparing the domest...
- Cas
- • 26 pages •
Yet just a machine, the purchase of a car had become more an emotional purchase, than a rational one. The automotive industry is known for its complex business relationships, industry rivalry and dynamic environment. This report examines how a very “rational” brand, with the main scope of providing nothing, but the “bare necessities”, managed to succeed in the competitive UK market. The first part of this report discusses the company’s macro and microenvironment by comparing the domest...
The information era has changed daily life and shopping. Companies seek a multilevel approach to communicate with their customers and focus is moved to digital channels. Although nowadays it is easier for companies to connect with a customer, it is much harder to continuously keep them engaged. The first chapters analyse Estee Lauder's marketing communications strategy and discuss prospects for the company. Engaging modern shoppers requires a customer-centred approach, focusing on various key e...
- Cas
- • 17 pages •
The information era has changed daily life and shopping. Companies seek a multilevel approach to communicate with their customers and focus is moved to digital channels. Although nowadays it is easier for companies to connect with a customer, it is much harder to continuously keep them engaged. The first chapters analyse Estee Lauder's marketing communications strategy and discuss prospects for the company. Engaging modern shoppers requires a customer-centred approach, focusing on various key e...
Avez-vous des documents qui correspondent à ce livre ? Vendez-les et gagnez de l'argent avec vos connaissances !
Pourquoi étudier avec les résumés de livres sur Stuvia ?
Pertinence, efficacité et commodité. Ce sont des éléments importants lors de l'étude ou de la préparation d'un cours ou d'un examen. Étudier à l'aide de résumés de livres, qui sont liés au numéro ISBN de votre livre (d'étude), est plus pertinent que jamais. Vos camarades étudiants ou tuteurs partagent leurs connaissances avec vous pour vous aider à préparer vos examens. Trouvez le numéro ISBN de votre livre et vous serez sûr d'acheter le bon résumé. Ainsi, vous n'aurez pas de surprises lors de vos examens.
Tous les résumés sur Stuvia sont rédigés par des étudiants qui ont déjà passé l'examen, des professeurs qui enseignent le matériel d'étude ou des éditeurs professionnels. En conséquence, vous pouvez être sûr que vous comprendrez plus facilement le matériel du cours et que le résumé contient tous les éléments testés dans l'examen. Trouvez le livre dont vous avez besoin pour étudier par son ISBN et choisissez le meilleur résumé de manuel.