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Principles of marketing chapter 1

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Steps in marketing process
Steps in marketing process
1. Understanding the marketplace and customer needs and wants 2. Design a customer-driven marketing strategy 3. Construct an integrated marketing program that delivers superior value 4. Build profitable relationships and create customer delight 5. Capture value from customers to create profits and customer equity
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Summary: The principles of Marketing hoofdstuk 1 tm 5, 7, 9 tm 12 en 14

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Samenvatting van het boek Principles of marketing van Kotler hoofdstuk 1 tm 5, 7, 9 tm 12 en 14 in het engels. I received a 8.6

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