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MarCom hoofdstuk 6

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Wat wordt verstaan onder marktontwikkeling?

Nieuw markten of nieuwe marktsegmenten met bestaande producten worden gezocht.Soms met nieuwe toepassingsmogelijkheden van bestaande producten.

Op welke niveaus kan marktsegmentatie plaatsvinden.

Algemeen niveau,domeinspecifiek niveau en merkspecifiek niveau

Welke verschillende concepten zijn er?

- Effectconcept - Associatieconcept - Explicatieconcept - Vergelijkingsconcept

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Institution
Hogeschool Zeeland (HZ)
Study
Communicatie
Course Unknown

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