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  3. Marketing IIB (Retail Management) - BUSE2026 (BUSE2026)

Marketing IIB (Retail Management) BUSE2026

University of the Witwatersrand (wits)

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Retail Management (BUSE2026) (Lecture Notes and Exam)

  • Retail Management (BUSE2026) (Lecture Notes and Exam)

  • Lote • 10 artículos • 2023
  • Complete summarised lecture notes for all chapters of the Block 3 marketing module at 2nd year, including a practice exam.
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Marketing IIB (Retail Management) Practice Exam Marketing IIB (Retail Management) Practice Exam

  • Marketing IIB (Retail Management) Practice Exam

  • Examen • 4 páginas • 2023
  • AI-generated practice exam covering all topics.
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Marketing IIB (Retail Management) Chpt.3 - Marketing Channels

  • Marketing IIB (Retail Management) Chpt.3 - Marketing Channels

  • Notas de lectura • 4 páginas • 2023
  • Disponible en paquete
    • Omni channel, single, multi, and cross, channel strategies, and channel trends.
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Marketing IIB (Retail Management) Chpt.7 - Customer Lifetime Value

  • Marketing IIB (Retail Management) Chpt.7 - Customer Lifetime Value

  • Notas de lectura • 4 páginas • 2023
  • Disponible en paquete
    • Importance of CLV, its calculation, and strategies to improve it.
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Marketing IIB (Retail Management) Chpt.6 - Retail Pricing Strategies

  • Marketing IIB (Retail Management) Chpt.6 - Retail Pricing Strategies

  • Notas de lectura • 2 páginas • 2023
  • Disponible en paquete
    • Everyday low pricing, high/low pricing etc, and pricing according to the Consumer Protection Act.
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Marketing IIB (Retail Management) Chpt.1 - The Role Of Retailing Marketing IIB (Retail Management) Chpt.1 - The Role Of Retailing

  • Marketing IIB (Retail Management) Chpt.1 - The Role Of Retailing

  • Notas de lectura • 3 páginas • 2023
  • Disponible en paquete
    • Functions of retailing, the retailing concept, and the total retail experience.
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Marketing IIB (Retail Management) Chpt.2 - The Retail Environment Marketing IIB (Retail Management) Chpt.2 - The Retail Environment

  • Marketing IIB (Retail Management) Chpt.2 - The Retail Environment

  • Notas de lectura • 4 páginas • 2023
  • Disponible en paquete
    • Types of retail landscapes, types of retail environments, and types of retailers.
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Marketing IIB (Retail Management) Chpt.4 - Location Marketing IIB (Retail Management) Chpt.4 - Location

  • Marketing IIB (Retail Management) Chpt.4 - Location

  • Notas de lectura • 3 páginas • 2023
  • Disponible en paquete
    • Importance of retail location, retail location principles, and principles of tenant placement.
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Marketing IIB (Retail Management) Chpt.5 - Design & Layout Marketing IIB (Retail Management) Chpt.5 - Design & Layout

  • Marketing IIB (Retail Management) Chpt.5 - Design & Layout

  • Notas de lectura • 3 páginas • 2023
  • Disponible en paquete
    • Key principles of store design and layout, components of store design and layout, types of store layouts, and visual merchandise presentation.
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Marketing IIB (Retail Management) Chpt.8 - Online Retailing Marketing IIB (Retail Management) Chpt.8 - Online Retailing

  • Marketing IIB (Retail Management) Chpt.8 - Online Retailing

  • Notas de lectura • 4 páginas • 2023
  • Disponible en paquete
    • Advantages and disadvantages, types of shoppers, and internet business models.
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  • $3.73
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