12/25/25, 8:34 AM MKT 3413 Exam 2 Wu Exam Questions & Answers | 100% Verified solutions |Questions with Correct Answers 2026 latest update!!…
MKT 3413 Exam 2 Wu Exam Questions & Answers |
100% Verified solutions |Questions with Correct
Answers 2026 latest update!!
Save
Practice questions for this set
Learn 1 /7 Study with Learn
Terms in this set (141)
a framework or blueprint for research design
conducting the marketing research
project
research design is defined by what 2 purpose
elements methods
https://quizlet.com/1125603663/mkt-3413-exam-2-wu-exam-questions-answers-100-verified-solutions-questions-with-correct-answers-2026-latest-up… 1/17
,12/25/25, 8:34 AM MKT 3413 Exam 2 Wu Exam Questions & Answers | 100% Verified solutions |Questions with Correct Answers 2026 latest update!!…
3 main types of research design exploratory
descriptive
casual
exploratory research - conducted to gain insights and ideas into the
problem confronting the management or
researcher.
- should be used when management realizes a
problem exists but does not yet understand why.
-info is loosely defined
-process is flexible and unstructured
-sample is small and non-representative
-qualitative
-tentative
methods of exploratory research -survey experts
-pilot data
-secondary data analysis
-qualitative research
A type of research design that has its exploratory research
primary objective the provision of
insights into and comprehension of
the problem situation confronting
the researcher.
conclusive research -test specific hypotheses and examine
relationships
-based on the assumption that the researcher has
an accurate understanding of the problem at hand
-info is clearly defined
-process is formal and structured
-sample is large and representative
-quantitive
https://quizlet.com/1125603663/mkt-3413-exam-2-wu-exam-questions-answers-100-verified-solutions-questions-with-correct-answers-2026-latest-up… 2/17
, 12/25/25, 8:34 AM MKT 3413 Exam 2 Wu Exam Questions & Answers | 100% Verified solutions |Questions with Correct Answers 2026 latest update!!…
Which research design is more conclusive research
formal and structured?
descriptive research - useful whenever research questions relate to
describing a market phenomenon
-assumes that the researcher has prior knowledge
about the problem situation
- quantitative data
- collection of data in a structured fashion
-based on the specification of the information
needed
-based on specific hypothesis
methods of descriptive statistics - surveys/ observation methods
- panels
- observational and other data
involve questioning of respondents surveys
by administering a questionnaire
involve recording people's behavior observations
without asking them questions
descriptive research can be -cross-sectional designs
classified into 2 designs -longitudinal designs
cross-sectional designs involve the one-time collection of information from
any given sample of population elements
longitudinal designs a type of research design involving a fixed sample
of population elements that is measured
repeatedly
https://quizlet.com/1125603663/mkt-3413-exam-2-wu-exam-questions-answers-100-verified-solutions-questions-with-correct-answers-2026-latest-up… 3/17
MKT 3413 Exam 2 Wu Exam Questions & Answers |
100% Verified solutions |Questions with Correct
Answers 2026 latest update!!
Save
Practice questions for this set
Learn 1 /7 Study with Learn
Terms in this set (141)
a framework or blueprint for research design
conducting the marketing research
project
research design is defined by what 2 purpose
elements methods
https://quizlet.com/1125603663/mkt-3413-exam-2-wu-exam-questions-answers-100-verified-solutions-questions-with-correct-answers-2026-latest-up… 1/17
,12/25/25, 8:34 AM MKT 3413 Exam 2 Wu Exam Questions & Answers | 100% Verified solutions |Questions with Correct Answers 2026 latest update!!…
3 main types of research design exploratory
descriptive
casual
exploratory research - conducted to gain insights and ideas into the
problem confronting the management or
researcher.
- should be used when management realizes a
problem exists but does not yet understand why.
-info is loosely defined
-process is flexible and unstructured
-sample is small and non-representative
-qualitative
-tentative
methods of exploratory research -survey experts
-pilot data
-secondary data analysis
-qualitative research
A type of research design that has its exploratory research
primary objective the provision of
insights into and comprehension of
the problem situation confronting
the researcher.
conclusive research -test specific hypotheses and examine
relationships
-based on the assumption that the researcher has
an accurate understanding of the problem at hand
-info is clearly defined
-process is formal and structured
-sample is large and representative
-quantitive
https://quizlet.com/1125603663/mkt-3413-exam-2-wu-exam-questions-answers-100-verified-solutions-questions-with-correct-answers-2026-latest-up… 2/17
, 12/25/25, 8:34 AM MKT 3413 Exam 2 Wu Exam Questions & Answers | 100% Verified solutions |Questions with Correct Answers 2026 latest update!!…
Which research design is more conclusive research
formal and structured?
descriptive research - useful whenever research questions relate to
describing a market phenomenon
-assumes that the researcher has prior knowledge
about the problem situation
- quantitative data
- collection of data in a structured fashion
-based on the specification of the information
needed
-based on specific hypothesis
methods of descriptive statistics - surveys/ observation methods
- panels
- observational and other data
involve questioning of respondents surveys
by administering a questionnaire
involve recording people's behavior observations
without asking them questions
descriptive research can be -cross-sectional designs
classified into 2 designs -longitudinal designs
cross-sectional designs involve the one-time collection of information from
any given sample of population elements
longitudinal designs a type of research design involving a fixed sample
of population elements that is measured
repeatedly
https://quizlet.com/1125603663/mkt-3413-exam-2-wu-exam-questions-answers-100-verified-solutions-questions-with-correct-answers-2026-latest-up… 3/17
