SOCIAL MEDIA STRATEGIST- CHAPTERS 8, 9, & 10
VOCABULARY- COMPUTER SCIENCE.
Trusted by students across multiple disciplines!
Big Data - Answer: a broad term for datasets so large or complex that traditional data
processing applications are inadequate.
Structured data - Answer: Data that (1) are typically numeric or categorical; (2) can be
organized and formatted in a way that is easy for computers to read, organize, and
understand.
Semi-structured data - Answer: Data that has already been processed using tags.
Social Media Mining - Answer: The process of representing, analyzing, and extracting
actionable patterns from social media data.
Centrality - Answer: Represents how important a person is in a social media network,
such as an influencer.
Transitivity - Answer: A term describing social networks. A friend of a friend is your
friend.
Social status theory - Answer: Measures how consistent individuals are in assigning
status to their network of friends.
Structural equivalence - Answer: The comparison of the overlapping of two people's
social network.
Key performance indicators (kpis) - Answer: Measurements that define and measure
the progress of an organization toward achieving its objectives.
1
APPHIA - Crafted with Care and Precision for Academic Excellence.
VOCABULARY- COMPUTER SCIENCE.
Trusted by students across multiple disciplines!
Big Data - Answer: a broad term for datasets so large or complex that traditional data
processing applications are inadequate.
Structured data - Answer: Data that (1) are typically numeric or categorical; (2) can be
organized and formatted in a way that is easy for computers to read, organize, and
understand.
Semi-structured data - Answer: Data that has already been processed using tags.
Social Media Mining - Answer: The process of representing, analyzing, and extracting
actionable patterns from social media data.
Centrality - Answer: Represents how important a person is in a social media network,
such as an influencer.
Transitivity - Answer: A term describing social networks. A friend of a friend is your
friend.
Social status theory - Answer: Measures how consistent individuals are in assigning
status to their network of friends.
Structural equivalence - Answer: The comparison of the overlapping of two people's
social network.
Key performance indicators (kpis) - Answer: Measurements that define and measure
the progress of an organization toward achieving its objectives.
1
APPHIA - Crafted with Care and Precision for Academic Excellence.
