1
Copyright © 2025 Pearson Education, Inc.
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,Marketing: Real People, Real Choices, 12e (Solomon) Chapt zl zl zl zl zl zl zl
er 1
zl Welcome to Marketing in the Modern World zl zl zl zl zl zl
1) A is the ultimate user of a good or service.
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A) stakeholder
B) market
C) target market zl
D) marketer
E) consumer Ans zl
wer: E Difficult
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y: Easy
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LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of ma
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rketing
2) is the activity, set of institutions, and processes for creating, communicating,
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delivering, and exchanging offerings that have value for customers, clients, partners, and society at l
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arge.
A) Demand satisfaction zl
B) Competitive advantage building zl zl
C) Marketing
D) Total quality management zl zl
E) Value chain management zl zl zl
Answer: C z l
Difficulty: Easy z l z l
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of ma
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rketing
AACSB: Written and oral communication zl zl zl
3) The zl
consists of the tools an organization uses to create a desired response among a set of predefined
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consumers.
A) sharing economy zl
B) market position zl
C) value proposition zl
D) marketplace
E) marketing mix zl zl
Answer: E z l
Difficulty: Easy z l z l
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of ma
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rketing
2
Copyright © 2025 Pearson Education, Inc.
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,4) The four Ps are discussed as separate parts of a firm's marketing strategy, but product, price, pr
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omotion, and place decisions are actually
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A) contradictory
B) interdependent
C) unrelated
D) disconnected
E) singular zl
Answer: z l
B
Difficulty: Moderate z l z l
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of ma
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rketing
AACSB: Written and oral communication zl zl zl
5) Which of the following is a true statement about the four Ps of the marketing mix?
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A) A decision about one of the Ps affects every other marketing-mix decision.
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B) Price is always the most important of the four Ps.
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C) Place is typically the least important of the four Ps.
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D) The four Ps have little effect on a product's market position.
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E) The four Ps are used to determine a product's target market. A
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nswer: A z l
Difficulty: Moderate z l z l
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of ma
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rketing
AACSB: Analytical thinking zl
6) Which of the following is part of the place element of the marketing mix?
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A) a quality discount
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B) a store coupon
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C) a newspaper advertisement
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D) a local retailer
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E) publicity releases zl zl
Answer: D z l
Difficulty: Moderate z l z l
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of ma
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rketing
7) The customer's overall assessment of every interaction the customer has had with a business is kn
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own as
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A) the customer experience
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B) customer engagement zl
C) e-commerce
D) the marketing mix
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E) collaborative consumption zl zl
Answer: A z l
Difficulty: Easy z l z l
marketing
3
Copyright © 2025 Pearson Education, Inc. zl zl zl zl zl
, LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of
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marketing
4
Copyright © 2025 Pearson Education, Inc.
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Copyright © 2025 Pearson Education, Inc.
zl zl zl zl zl
,Marketing: Real People, Real Choices, 12e (Solomon) Chapt zl zl zl zl zl zl zl
er 1
zl Welcome to Marketing in the Modern World zl zl zl zl zl zl
1) A is the ultimate user of a good or service.
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A) stakeholder
B) market
C) target market zl
D) marketer
E) consumer Ans zl
wer: E Difficult
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y: Easy
z l
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of ma
z l zl zl zl zl zl zl zl zl zl zl zl zl zl zl zl zl
rketing
2) is the activity, set of institutions, and processes for creating, communicating,
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delivering, and exchanging offerings that have value for customers, clients, partners, and society at l
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arge.
A) Demand satisfaction zl
B) Competitive advantage building zl zl
C) Marketing
D) Total quality management zl zl
E) Value chain management zl zl zl
Answer: C z l
Difficulty: Easy z l z l
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of ma
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rketing
AACSB: Written and oral communication zl zl zl
3) The zl
consists of the tools an organization uses to create a desired response among a set of predefined
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consumers.
A) sharing economy zl
B) market position zl
C) value proposition zl
D) marketplace
E) marketing mix zl zl
Answer: E z l
Difficulty: Easy z l z l
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of ma
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rketing
2
Copyright © 2025 Pearson Education, Inc.
zl zl zl zl zl
,4) The four Ps are discussed as separate parts of a firm's marketing strategy, but product, price, pr
zl zl zl zl zl zl zl zl zl zl zl zl zl zl zl zl
omotion, and place decisions are actually
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A) contradictory
B) interdependent
C) unrelated
D) disconnected
E) singular zl
Answer: z l
B
Difficulty: Moderate z l z l
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of ma
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rketing
AACSB: Written and oral communication zl zl zl
5) Which of the following is a true statement about the four Ps of the marketing mix?
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A) A decision about one of the Ps affects every other marketing-mix decision.
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B) Price is always the most important of the four Ps.
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C) Place is typically the least important of the four Ps.
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D) The four Ps have little effect on a product's market position.
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E) The four Ps are used to determine a product's target market. A
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nswer: A z l
Difficulty: Moderate z l z l
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of ma
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rketing
AACSB: Analytical thinking zl
6) Which of the following is part of the place element of the marketing mix?
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A) a quality discount
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B) a store coupon
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C) a newspaper advertisement
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D) a local retailer
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E) publicity releases zl zl
Answer: D z l
Difficulty: Moderate z l z l
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of ma
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rketing
7) The customer's overall assessment of every interaction the customer has had with a business is kn
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own as
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zl
A) the customer experience
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B) customer engagement zl
C) e-commerce
D) the marketing mix
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E) collaborative consumption zl zl
Answer: A z l
Difficulty: Easy z l z l
marketing
3
Copyright © 2025 Pearson Education, Inc. zl zl zl zl zl
, LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of
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marketing
4
Copyright © 2025 Pearson Education, Inc.
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