WGU D098 DIGITAL MARKETING EXAM 254 QUESTIONS WITH VERIFIED ANSWERS 2025/2026,100%CORRECT

WGU D098 DIGITAL MARKETING EXAM 254 QUESTIONS WITH
VERIFIED ANSWERS 2025/2026




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1 of 254

Definition



digital tools that collect critical info, allowing marketers to track,
analyze, and optimize a variety of online metrics



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loyalty loop web analysis tools

, breadcrumb navigation rich snippets

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2 of 254

Definition


actions digital marketers can take to the content or structure of a web
page to increase its rankings on SERPs



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on-page optimization off-page optimization




1 point . non-technical optimization


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3 of 254

Definition


the user-facing part of a tool or platform with which the user interacts



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demand-side platform (dsp) supply-side platform (sap)

, multiple choice question. user interface (UI)


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4 of 254

Definition


an attribute used to prevent a link from passing link authority;
commonly used on sites with user-generated content, like in blog
comments



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no follow attribute html




page authority snippet


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5 of 254

Definition


someone who could become a potential customer based on
predefined criteria and identifying info

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brand awareness persistent cookie




click depth qualified lead


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6 of 254

Definition


use of GPS coordinates to determine where advertisements will be
displayed in a specific location



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web beacons Ip tracking




geospatial geofencing


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7 of 254

Definition