Test Bank For Essentials of Marketing, 18th Edition
By Joseph Cannon All Chapters 1-19
, Franklyn A Plus Pass
Chapter 1
1) Marketing is basically selling and advertising.
⊚ true
⊚ false
2) Making goods or performing services is called production.
⊚ true
⊚ false
3) Estimating what price consumers are willing to pay for a product and assessing whether the firm can
make a profit selling at that price is an example of a production activity.
⊚ true
⊚ false
4) Marketing can provide needed direction for production and help make sure that the right goods and
services find their way to interested consumers.
⊚ true
⊚ false
Fr
an
5) Marketing plays an essential role in creating customer satisfaction.
⊚ true
k ly
⊚ false
ne
6) If a firm produces the right goods or services, marketing has little role to play in creating customer
A
satisfaction.
pl
⊚ true
us
⊚ false
Pa
Page | 2
ss
, Franklyn A Plus Pass
7) In advanced economies, marketing costs about 10 percent of each consumer‘s dollar.
⊚ true
⊚ false
8) Marketing encourages the development and spread of new ideas, goods, and services.
⊚ true
⊚ false
9) Marketing is both a set of activities performed by organizations and a social process.
⊚ true
⊚ false
10) Marketing is the performance of activities that seek to accomplish an organization‘s objectives by
anticipating customer or client needs and directing a flow of need-satisfying goods and services from
producer to customer or client.
⊚ true
⊚ false
Fr
11) The micro view of marketing is mainly concerned with the activities performed by organizations.
an
⊚ true
⊚ false
k ly
ne
12) Marketing only applies to for-profit organizations.
⊚ true
A
⊚ false
pl
us
Pa
Page | 3
ss
, Franklyn A Plus Pass
13) Marketing activities should begin with potential customer needs, not with the production process.
⊚ true
⊚ false
14) Production, not marketing, should determine what products are to be made.
⊚ true
⊚ false
15) Marketing does not occur unless there are two or more parties who want to exchange something for
something else.
⊚ true
⊚ false
16) In a pure subsistence economy—when each family unit produces everything it consumes—no
marketing is involved.
⊚ true
⊚ false
Fr
17) Marketing is concerned with individual transactions rather than with building ongoing relationships
with customers, because that is the job of the public relations department.
an
⊚ true
k
⊚ false
ly
ne
18) Macro-marketing emphasizes how the whole marketing system works.
A
⊚ true
pl
⊚ false
us
Pa
Page | 4
ss
By Joseph Cannon All Chapters 1-19
, Franklyn A Plus Pass
Chapter 1
1) Marketing is basically selling and advertising.
⊚ true
⊚ false
2) Making goods or performing services is called production.
⊚ true
⊚ false
3) Estimating what price consumers are willing to pay for a product and assessing whether the firm can
make a profit selling at that price is an example of a production activity.
⊚ true
⊚ false
4) Marketing can provide needed direction for production and help make sure that the right goods and
services find their way to interested consumers.
⊚ true
⊚ false
Fr
an
5) Marketing plays an essential role in creating customer satisfaction.
⊚ true
k ly
⊚ false
ne
6) If a firm produces the right goods or services, marketing has little role to play in creating customer
A
satisfaction.
pl
⊚ true
us
⊚ false
Pa
Page | 2
ss
, Franklyn A Plus Pass
7) In advanced economies, marketing costs about 10 percent of each consumer‘s dollar.
⊚ true
⊚ false
8) Marketing encourages the development and spread of new ideas, goods, and services.
⊚ true
⊚ false
9) Marketing is both a set of activities performed by organizations and a social process.
⊚ true
⊚ false
10) Marketing is the performance of activities that seek to accomplish an organization‘s objectives by
anticipating customer or client needs and directing a flow of need-satisfying goods and services from
producer to customer or client.
⊚ true
⊚ false
Fr
11) The micro view of marketing is mainly concerned with the activities performed by organizations.
an
⊚ true
⊚ false
k ly
ne
12) Marketing only applies to for-profit organizations.
⊚ true
A
⊚ false
pl
us
Pa
Page | 3
ss
, Franklyn A Plus Pass
13) Marketing activities should begin with potential customer needs, not with the production process.
⊚ true
⊚ false
14) Production, not marketing, should determine what products are to be made.
⊚ true
⊚ false
15) Marketing does not occur unless there are two or more parties who want to exchange something for
something else.
⊚ true
⊚ false
16) In a pure subsistence economy—when each family unit produces everything it consumes—no
marketing is involved.
⊚ true
⊚ false
Fr
17) Marketing is concerned with individual transactions rather than with building ongoing relationships
with customers, because that is the job of the public relations department.
an
⊚ true
k
⊚ false
ly
ne
18) Macro-marketing emphasizes how the whole marketing system works.
A
⊚ true
pl
⊚ false
us
Pa
Page | 4
ss
