1|Page
TESTBANK FOR MARKETING MANAGEMENT 15TH
EDITION BY PHILIP KOTLER AND KEVIN KELLER
MARKETING 231 – FULL TESTBANK ALL CHAPTERS
INCLUDED LATEST AND COMPLETE UPDATE 2026
,2|Page
Marketing Management chapter 01 practice test
1. Which of the following statements about marketing is true?
A) It is of little importance when products are standardized.
B) It can help create jobs in the economy by increasing demand for goods and services.
C) It helps to build a loyal customer base but has no impact on a firm's intangible assets.
D) It is more important for bigger organizations than smaller ones.
E) It is seldom used by nonprofit organizations.
Page: 4
B
2. is the art and science of choosing target markets and getting, keeping, and
growing customers through creating, delivering, and communicating superior customer value.
A) Marketing management
B) Knowledge management
C) Operations management
D) Strategic management
E) Distribution management
Page: 5
A
3. Identify the correct statement about marketing management.
A) It is primarily concerned with the systematic gathering, recording, and analysis of data
about issues related to marketing products and services.
B) It focuses mostly on monitoring the profitability of a company's products and services.
C) It focuses solely on attaining an organization's sales goals in an efficient manner.
D) It is defined as the field that deals with planning and managing a business at the highest
level of corporate hierarchy.
E) It occurs when at least one party to a potential exchange thinks about the means of
achieving desired responses from other parties.
,3|Page
Page: 5
E
4. A social definition of marketing says .
A) effective marketing requires companies to remove intermediaries to achieve a closer
connection with direct consumers
B) a company should focus exclusively on achieving high production efficiency, low costs,
and mass distribution to facilitate the broadest possible access to the company's products
C) marketing is the process by which individuals and groups obtain what they need and want
through creating, offering, and freely exchanging products and services of value with others
D) marketing is the process of extracting the maximum value from consumers to facilitate
corporate growth
E) marketing is the process of aggressive selling and promotion to encourage the purchase
of products that might otherwise be unsought by the consumer
Page: 5
C
5. goods constitute the bulk of most countries' production and marketing efforts.
A) Durable
B) Impulse
C) Physical
D) Luxury
E) Intangible
Page: 5
C
6. As economies advance, a growing proportion of their activities focuses on the production
of
, 4|Page
.
A) products
B) events
C) experiences
D) luxury goods
E) services
Page: 5
E
7. Car rental firms, hair dressers, and management consultants provide .
A) goods
B) experiences
C) events
D) services
E) information
Page: 5
D
8. The Soccer World Cup is promoted aggressively to both companies and fans. This is an
example of marketing a(n) .
A) idea
B) place
C) luxury item
D) event
E) service
Page: 5
D
TESTBANK FOR MARKETING MANAGEMENT 15TH
EDITION BY PHILIP KOTLER AND KEVIN KELLER
MARKETING 231 – FULL TESTBANK ALL CHAPTERS
INCLUDED LATEST AND COMPLETE UPDATE 2026
,2|Page
Marketing Management chapter 01 practice test
1. Which of the following statements about marketing is true?
A) It is of little importance when products are standardized.
B) It can help create jobs in the economy by increasing demand for goods and services.
C) It helps to build a loyal customer base but has no impact on a firm's intangible assets.
D) It is more important for bigger organizations than smaller ones.
E) It is seldom used by nonprofit organizations.
Page: 4
B
2. is the art and science of choosing target markets and getting, keeping, and
growing customers through creating, delivering, and communicating superior customer value.
A) Marketing management
B) Knowledge management
C) Operations management
D) Strategic management
E) Distribution management
Page: 5
A
3. Identify the correct statement about marketing management.
A) It is primarily concerned with the systematic gathering, recording, and analysis of data
about issues related to marketing products and services.
B) It focuses mostly on monitoring the profitability of a company's products and services.
C) It focuses solely on attaining an organization's sales goals in an efficient manner.
D) It is defined as the field that deals with planning and managing a business at the highest
level of corporate hierarchy.
E) It occurs when at least one party to a potential exchange thinks about the means of
achieving desired responses from other parties.
,3|Page
Page: 5
E
4. A social definition of marketing says .
A) effective marketing requires companies to remove intermediaries to achieve a closer
connection with direct consumers
B) a company should focus exclusively on achieving high production efficiency, low costs,
and mass distribution to facilitate the broadest possible access to the company's products
C) marketing is the process by which individuals and groups obtain what they need and want
through creating, offering, and freely exchanging products and services of value with others
D) marketing is the process of extracting the maximum value from consumers to facilitate
corporate growth
E) marketing is the process of aggressive selling and promotion to encourage the purchase
of products that might otherwise be unsought by the consumer
Page: 5
C
5. goods constitute the bulk of most countries' production and marketing efforts.
A) Durable
B) Impulse
C) Physical
D) Luxury
E) Intangible
Page: 5
C
6. As economies advance, a growing proportion of their activities focuses on the production
of
, 4|Page
.
A) products
B) events
C) experiences
D) luxury goods
E) services
Page: 5
E
7. Car rental firms, hair dressers, and management consultants provide .
A) goods
B) experiences
C) events
D) services
E) information
Page: 5
D
8. The Soccer World Cup is promoted aggressively to both companies and fans. This is an
example of marketing a(n) .
A) idea
B) place
C) luxury item
D) event
E) service
Page: 5
D
