MBA EXIT NEWEST 2026 ACTUAL EXAM COMPLETE
200 QUESTIONS AND CORRECT DETAILED
ANSWERS (VERIFIED ANSWERS) |ALREADY
GRADED A+||NEWEST EXAM!!!
What are Market Development strategies? - ANSWER-- ·
This strategy is about reaching new customer segments or
expanding internationally by targeting new geographic
areas
What is an example of an organization using Market
Development Strategies? - ANSWER-· This is what for
example IKEA has done over the past few decades in
order to become one of the biggest furniture retailers in
the world. IKEA started off expanding to markets relatively
close in terms of culture as to its home country (Sweden)
before targeting more challenging geographic areas such
as China and the Middle-East.
T/F: · Market development strategies are complex in
practice. A lot of times they involve much, much more than
simply getting the product to a new market. - ANSWER-
True
What are Product Development Strategies? - ANSWER-
The new products developed would be directed primarily
to present customers.
,2|Page
Examples of Product Development Strategies? -
ANSWER-Companies could for example make some
modifications in the existing products to give increased
value to the customers for their purchase or develope and
launch new products alongside a company's existing
product offering. A classic example of product
development is Apple launching a brand-new iPhone
every few years.
What is Diversification in marketing? - ANSWER-It
involves seeking new products (often through acquisitions)
for customers not currently being served.
· This strategy can lead the organization into entirely new
and even unrelated businesses.
What is an example of a company using Diversification in
marketing? - ANSWER-A great example of a
conglomerate diversification is Samsung, which is
operating in businesses varying from computers, phones,
and refrigerators to chemicals, insurances, and hotel
chains.
,3|Page
What is Market Planning? - ANSWER--Once an
opportunity is recognized, the marketing executive must
then plan an appropriate strategy for taking advantage of
the opportunity.
What are the steps to Marketing Planning? - ANSWER-·
This process can be viewed in terms of the following three
interrelated tasks:
o Establishing marketing objectives (first step)
o Selecting the target market (second step)
o Developing the marketing mix (final step)
What is situation analysis? - ANSWER-a collection of
methods that managers use to analyze an organization's
internal and external environment to understand the
organization's capabilities, customers, business
environment, and market opportunities
What are two methods that can be utilized for situational
analysis? - ANSWER-- The SWOT analysis
-Porter five forces analysis
T/F: . The competitive environment and other major
environmental factors (e.g., social, economic, legal etc.)
, 4|Page
may also be assessed to understand market opportunities.
- ANSWER-True
In order to correctly conduct the situational analysis, firms
must do what? - ANSWER-understand whether their
primary customers are other businesses (e.g., B2B
markets) or the final end users/consumers (e.g., B2C
markets).
Why is relationship marketing important? - ANSWER-
Because business marketers tend to deal with fewer and
larger buyers than consumer marketers.
What is a SWOT analysis? - ANSWER-strengths,
weaknesses, opportunities, threats
SWOT analysis (or SWOT matrix) is a situation analysis
technique used to help a person or organization identify
strengths, weaknesses, opportunities, and threats related
to business competition or project planning.
What is the intention of the SWOT analysis? - ANSWER-
Specify the objectives of the business venture or project
and identify the internal and external factors that are
favorable and unfavorable to achieving those objectives (S