INTERNATIONAL MARKETING PROCTORING
ENABLED: EXAM 1 NEWEST QUESTIONS AND
DETAILED CORRECT ANSWERS WITH
EXPLANATIONS
What is considered the most critical difference between domestic marketing
and international marketing? - ✔✔ANSWER✔✔-the environment in which
marketing plans must be implemented
Explanation
The difference lies not with different concepts of marketing but with the
environment within which marketing plans must be implemented. The
uniqueness of foreign marketing comes from the range of unfamiliar problems
and the variety of strategies necessary to cope with different levels of
uncertainty encountered in foreign markets.
When considering the stages of international marketing involvement, it is
important to remember which of the following? - ✔✔ANSWER✔✔-A firm may
be in more than one stage simultaneously.
Explanation
Though presented in a linear fashion, it cannot be inferred that a firm
progresses from one stage to another; quite to the contrary, a firm may begin
,its international involvement at any one stage or be in more than one stage
simultaneously.
Lixin's department is responsible for the business activities designed to plan,
price, promote, and direct the flow of his company's clothing products to
consumers in various nations around the world for a profit. What is his
department in charge of? - ✔✔ANSWER✔✔-international marketing
Explanation
International marketing is the performance of business activities designed to
plan, price, promote, and direct the flow of a company's goods and services to
consumers or users in more than one nation for a profit.
Jeff, who is from Texas, has taken a job in Hong Kong. Last week, he was
confronted with a personnel issue and resolved it by saying, "In the United
States, you would be given one warning and then fired for this type of
behavior." Jeff did not take into account that company standards might differ
in Hong Kong and the employee was acting appropriately. Which obstacle to
international marketing does this demonstrate? - ✔✔ANSWER✔✔-self-
reference criterion
Explanation
The primary obstacles to success in international marketing are a person's self-
reference criterion (SRC) and an associated ethnocentrism. The SRC is an
unconscious reference to one's own cultural values, experiences, and
knowledge as a basis for decisions.
A globally aware manager is characterized by - ✔✔ANSWER✔✔-tolerating
cultural differences and allowing others to be different and equal.
Explanation
, Tolerance is understanding cultural differences and accepting and working
with others whose behaviors may be different from yours. You do not have to
accept as your own the cultural ways of another, but you must allow others to
be different and equal.
What is the most effective way to achieve organizational global awareness? -
✔✔ANSWER✔✔-having a culturally diverse senior executive staff or board of
directors
Explanation
Global awareness can be obtained through personal relationships in other
countries. But perhaps the most effective approach is to have a culturally
diverse senior executive staff or board of directors.
In the infrequent foreign marketing stage of international marketing
involvement, firms - ✔✔ANSWER✔✔-have little or no intention of maintaining
continuous market representation in foreign markets.
Explanation
Temporary surpluses caused by variations in production levels or demand may
result in infrequent marketing overseas. The surpluses are characterized by
their temporary nature; therefore, sales to foreign markets are made as goods
become available, with little or no intention of maintaining continuous market
representation.
Dario, a manager at a fast-food company, wants to understand the way people
in different countries think and act so that the company can better respond to
their needs. The best aid he can use to accomplish this is which of the
following? - ✔✔ANSWER✔✔-knowledge of the foreign country's history
Explanation
ENABLED: EXAM 1 NEWEST QUESTIONS AND
DETAILED CORRECT ANSWERS WITH
EXPLANATIONS
What is considered the most critical difference between domestic marketing
and international marketing? - ✔✔ANSWER✔✔-the environment in which
marketing plans must be implemented
Explanation
The difference lies not with different concepts of marketing but with the
environment within which marketing plans must be implemented. The
uniqueness of foreign marketing comes from the range of unfamiliar problems
and the variety of strategies necessary to cope with different levels of
uncertainty encountered in foreign markets.
When considering the stages of international marketing involvement, it is
important to remember which of the following? - ✔✔ANSWER✔✔-A firm may
be in more than one stage simultaneously.
Explanation
Though presented in a linear fashion, it cannot be inferred that a firm
progresses from one stage to another; quite to the contrary, a firm may begin
,its international involvement at any one stage or be in more than one stage
simultaneously.
Lixin's department is responsible for the business activities designed to plan,
price, promote, and direct the flow of his company's clothing products to
consumers in various nations around the world for a profit. What is his
department in charge of? - ✔✔ANSWER✔✔-international marketing
Explanation
International marketing is the performance of business activities designed to
plan, price, promote, and direct the flow of a company's goods and services to
consumers or users in more than one nation for a profit.
Jeff, who is from Texas, has taken a job in Hong Kong. Last week, he was
confronted with a personnel issue and resolved it by saying, "In the United
States, you would be given one warning and then fired for this type of
behavior." Jeff did not take into account that company standards might differ
in Hong Kong and the employee was acting appropriately. Which obstacle to
international marketing does this demonstrate? - ✔✔ANSWER✔✔-self-
reference criterion
Explanation
The primary obstacles to success in international marketing are a person's self-
reference criterion (SRC) and an associated ethnocentrism. The SRC is an
unconscious reference to one's own cultural values, experiences, and
knowledge as a basis for decisions.
A globally aware manager is characterized by - ✔✔ANSWER✔✔-tolerating
cultural differences and allowing others to be different and equal.
Explanation
, Tolerance is understanding cultural differences and accepting and working
with others whose behaviors may be different from yours. You do not have to
accept as your own the cultural ways of another, but you must allow others to
be different and equal.
What is the most effective way to achieve organizational global awareness? -
✔✔ANSWER✔✔-having a culturally diverse senior executive staff or board of
directors
Explanation
Global awareness can be obtained through personal relationships in other
countries. But perhaps the most effective approach is to have a culturally
diverse senior executive staff or board of directors.
In the infrequent foreign marketing stage of international marketing
involvement, firms - ✔✔ANSWER✔✔-have little or no intention of maintaining
continuous market representation in foreign markets.
Explanation
Temporary surpluses caused by variations in production levels or demand may
result in infrequent marketing overseas. The surpluses are characterized by
their temporary nature; therefore, sales to foreign markets are made as goods
become available, with little or no intention of maintaining continuous market
representation.
Dario, a manager at a fast-food company, wants to understand the way people
in different countries think and act so that the company can better respond to
their needs. The best aid he can use to accomplish this is which of the
following? - ✔✔ANSWER✔✔-knowledge of the foreign country's history
Explanation
