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Examen

Test Bank for Advertising and Promotion: An Integrated Marketing Communications Perspective (13th Edition) | George Belch

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Escrito en
2025/2026

This complete Test Bank for Advertising and Promotion: An Integrated Marketing Communications Perspective (13th Edition) by George Belch contains a full set of exam questions and verified solutions for all chapters. It covers the foundational concepts of Integrated Marketing Communications (IMC), including the growing shift from traditional advertising to digital advertising (online search, display, and social media). The resource explores the elements of the promotional mix (mass-media advertising, sales promotion, public relations, direct marketing) and the process of exchange in marketing. This is an essential study resource for students in advertising, marketing, and business programs.

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Institución
Advertising and Promotion
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Subido en
4 de diciembre de 2025
Número de páginas
814
Escrito en
2025/2026
Tipo
Examen
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