WGU C201 Study Set Business Acumen Exam
Questions and Answers
1.Which part of the organizing process aids in effective and efficient
progress toward planned goals and often results in changes within the
organization?-
Answer Evaluating results
2.What is the result of a company increasing the delegation of authority
and the span of control?
Answer Increased decision-making authority given to employees
3.Which two key elements does an effective organization include?
Answer Human interaction
Structure
4.Why does a line organizational structure function most effectively in a
crisis situation?
Answer It establishes a direct flow of authority.
5.A company might divide itself into smaller groups that best match the
types of customers it serves. What is this is an example of?
Answer Organization
6.Which primary driver does management use for an organization's
struc- ture?
Answer Achievement of company goals
7.Which step in the organizing process results in management grouping
work activities into units within the organization?
,Answer Departmentalization
8.A high-tech startup company is launching a marketing campaign for its
new social media portal by highlighting how the portal exceeds the
connectivity and collaboration capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging?
Answer Product
9.Which marketing strategy is devoted to maintaining continuous bottom
line prices rather than relying on short-term price-cutting tactics such as
cents-off coupons, rebates, and special sales?
Answer Everyday low pricing
10.When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy?
Answer When demand for the product is driven by the end user.
11.Which marketing tool is often used to build effective relationship
market- ing campaigns?
Answer Affinity programs
12.Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer, but the disadvantage
of a high cost per contact?
Answer Personal selling
13.What three factors should be addressed in a successful marketing plan?-
Answer Target
market Sales
, revenue goals
Plan implementation timeline
14.Which three characteristics are measured in demographic segmentation?-
Answer Race and ethnicity
Income
Household size
15.In which three ways does business-buying behavior differ from
con- sumer-buying behavior?
Answer A group or committee often makes decisions Buyers face
organizational influences that affect their own preferences
Purchasers often invite selected providers to bid on a purchase
16.With which two types of products does a marketing strategy rely on
advertising more than personal selling?
Answer Accessories to primary products Consumable supplies
17.After years of marketing a body lotion, a cosmetics company
begins promoting the lotion as an insect repellent as well.
In which three product life cycle extension strategies did this company en-
gage?
Answer Adding new users
Increasing frequency of use
Finding new uses for the
product
18.What are three qualities of strong brand equity?
Answer Awareness Loyalty
Favorable images
Questions and Answers
1.Which part of the organizing process aids in effective and efficient
progress toward planned goals and often results in changes within the
organization?-
Answer Evaluating results
2.What is the result of a company increasing the delegation of authority
and the span of control?
Answer Increased decision-making authority given to employees
3.Which two key elements does an effective organization include?
Answer Human interaction
Structure
4.Why does a line organizational structure function most effectively in a
crisis situation?
Answer It establishes a direct flow of authority.
5.A company might divide itself into smaller groups that best match the
types of customers it serves. What is this is an example of?
Answer Organization
6.Which primary driver does management use for an organization's
struc- ture?
Answer Achievement of company goals
7.Which step in the organizing process results in management grouping
work activities into units within the organization?
,Answer Departmentalization
8.A high-tech startup company is launching a marketing campaign for its
new social media portal by highlighting how the portal exceeds the
connectivity and collaboration capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging?
Answer Product
9.Which marketing strategy is devoted to maintaining continuous bottom
line prices rather than relying on short-term price-cutting tactics such as
cents-off coupons, rebates, and special sales?
Answer Everyday low pricing
10.When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy?
Answer When demand for the product is driven by the end user.
11.Which marketing tool is often used to build effective relationship
market- ing campaigns?
Answer Affinity programs
12.Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer, but the disadvantage
of a high cost per contact?
Answer Personal selling
13.What three factors should be addressed in a successful marketing plan?-
Answer Target
market Sales
, revenue goals
Plan implementation timeline
14.Which three characteristics are measured in demographic segmentation?-
Answer Race and ethnicity
Income
Household size
15.In which three ways does business-buying behavior differ from
con- sumer-buying behavior?
Answer A group or committee often makes decisions Buyers face
organizational influences that affect their own preferences
Purchasers often invite selected providers to bid on a purchase
16.With which two types of products does a marketing strategy rely on
advertising more than personal selling?
Answer Accessories to primary products Consumable supplies
17.After years of marketing a body lotion, a cosmetics company
begins promoting the lotion as an insect repellent as well.
In which three product life cycle extension strategies did this company en-
gage?
Answer Adding new users
Increasing frequency of use
Finding new uses for the
product
18.What are three qualities of strong brand equity?
Answer Awareness Loyalty
Favorable images
