1|Page
MGT 6311 FINAL EXAM NEWEST 2025/2026 ACTUAL EXAM WITH
COMPLETE QUESTIONS AND CORRECT DETAILED ANSWERS (100%
VERIFIED ANSWERS) |ALREADY GRADED A+| ||PROFESSOR
VERIFIED||
Data considerations (5) - ANSWER-- Decision Making
- Data Mining
- Validate Hypotheses
- Monitoring and Timing
- Universal Analytics
Analytics Questions (3) - ANSWER--What has happened, what
have users/consumers done?
-Why have actions been taken?
-What should be done next to optimize marketing efforts?
Funnel Analysis - ANSWER-Practice of measuring and optimizing
the set of customer interactions that lead to conversion through all
steps to a desired end goal on a website
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Three pronged approach to web analytics - ANSWER-Behavior,
experience, outcomes
Most popular online video content (3, percents) - ANSWER-
Comedy (39%), Music (31%), News (33%)
Videos can cause a ____% increase in organic traffic from search
engines - ANSWER-157%
Video on landing page can increase conversions by ____% -
ANSWER-80%
For videos, where should your most important keywords appear?
- ANSWER-First 3 words of the title
For videos, how long in the description do you have to put out the
most important info? - ANSWER-First 25 characters
YouTube is ____ most visited website - ANSWER-2nd
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Videos published in 2017: ____% were under ____ minutes long -
ANSWER-56%, 2
_____% of videos on Facebook are watched without sound -
ANSWER-85%
How many seconds until Facebook counts a view? - ANSWER-3
Business goals for using online video (5) - ANSWER--
Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Onsite video - ANSWER-On orgs website, not 3rd party like
youtube
MGT 6311 FINAL EXAM NEWEST 2025/2026 ACTUAL EXAM WITH
COMPLETE QUESTIONS AND CORRECT DETAILED ANSWERS (100%
VERIFIED ANSWERS) |ALREADY GRADED A+| ||PROFESSOR
VERIFIED||
Data considerations (5) - ANSWER-- Decision Making
- Data Mining
- Validate Hypotheses
- Monitoring and Timing
- Universal Analytics
Analytics Questions (3) - ANSWER--What has happened, what
have users/consumers done?
-Why have actions been taken?
-What should be done next to optimize marketing efforts?
Funnel Analysis - ANSWER-Practice of measuring and optimizing
the set of customer interactions that lead to conversion through all
steps to a desired end goal on a website
,2|Page
Three pronged approach to web analytics - ANSWER-Behavior,
experience, outcomes
Most popular online video content (3, percents) - ANSWER-
Comedy (39%), Music (31%), News (33%)
Videos can cause a ____% increase in organic traffic from search
engines - ANSWER-157%
Video on landing page can increase conversions by ____% -
ANSWER-80%
For videos, where should your most important keywords appear?
- ANSWER-First 3 words of the title
For videos, how long in the description do you have to put out the
most important info? - ANSWER-First 25 characters
YouTube is ____ most visited website - ANSWER-2nd
, 3|Page
Videos published in 2017: ____% were under ____ minutes long -
ANSWER-56%, 2
_____% of videos on Facebook are watched without sound -
ANSWER-85%
How many seconds until Facebook counts a view? - ANSWER-3
Business goals for using online video (5) - ANSWER--
Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Onsite video - ANSWER-On orgs website, not 3rd party like
youtube
