BUSINESS EXAM QUESTIONS & VALID CORRECT
ANSWERS
1. Four main
Societal issues
levels of
Stakeholder issues
organizational
Internal policy issues
ethics
Personal issues
2. societal issues Concerns issues relating to the world as a whole
Involvement happens because of the ethics the organization creates our
of care and concern for individuals
3. Stakeholder Concerns policies that affect its customers, employees, suppliers,
Is- sues and people within the community
4. Internal policy Concerns internal relationships between a company and its
is- sues employees Examples include fairness in management, pay, and
employee participation
5. personal issues Concerns how people treat others in their organization
Examples include gossiping at work or taking credit for another's
work
6. Main functions of Marketing
departments in HR
an Accounting and finance
organization Research and
development IT
7. Marketing Customer and market research
Target market identification
Branding
Advertising
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, WGU D072 FUNDAMENTALS FOR SUCCESS IN
BUSINESS EXAM QUESTIONS & VALID CORRECT
ANSWERS
8. Marketing Data collection and privacy policies relating to user and customer
ethical information Brand messaging implications
concerns Audience targeting procedures
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