TEST BANK For Consumer Behaviour:
ii ii ii ii
ii Buying, Having, and Being, Canadian Edition,
zii zii zii zii ii
ii 9th Edition, 2024 by Michael R. Solomon
zii zii zii zii ii zii
ii Chapters 1 - 15 zii zii zii
,ConsumerzBehaviour:zBuying,zHaving,zandzBeing,zCdn.z9ez(Solomon)zCh
apterz 1 Anz Introductionz toz Consumerz Behaviour
1) Inz studyingz consumersz likez Gail,z az collegez student,z marketersz oftenz findz itz usefulz toz learnzth
eirz interestsz inz musicz orz clothing,z howz theyz spendz theirz leisurez time,z andz evenz theirzattitudes
z aboutz socialz issues,z toz bez ablez toz categorizez consumersz accordingz toz theirzlifestyles.z Thisz so
rtz ofz informationz isz called:
A) corez values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER:
ii B
Type:z MC
PagezRef:z2zSkill:
Application
Objective: L1-01z Consumerz behaviourz isz az process.
2) Tina,z az supervisorz ofz displaysz forz Searsz Canada,z knowsz thatz attractivez displaysz canzg
eneratez additionalz salesz ofz particularz items.z Fromz az marketer'sz perspective,z thisz is:
A) az purchasez issue.
B) az postz purchasez issue.
C) merchandisingz complexity.
D) az loss
leader.z
ANSWER:
A
Type:z MC
PagezRef:z3zSkill:
Application
Objective: L1-01z Consumerz behaviourz isz az process.
3) Johnz isz thez vicez presidentz ofz marketingz forz az localz tourz guidez company.z Hez is
, concernedz thatz hisz customersz arez notz recommendingz hisz companyz toz theirz friends.z ForzJo
hn,z thisz problemz isz a:
A) purchasez issue.
B) demographicz problem.
C) prepurchasez issue.
D) postzpurchasezissue.
ANSWER:
ii D
Type:z MC
PagezRef:z3zSkill:
Application
Objective: L1-01z Consumerz behaviourz isz az process.
, 4) Thez expandedz viewz ofz thez exchangez thatz includesz thez issuesz thatz influencez thezc
onsumerz before,z during,z andz afterz az purchasez isz called:
A) thez value.
B) thez strategicz focus.
C) thez pre-sellz strategy.
D) thezconsumptionzprocess.
ANSWER:
ii D
Type:z MC
PagezRef:z3zSkill:
Concept
Objective: L1-01z Consumerz behaviourz isz az process.
5) Gailzdecidesztoztakezazbreakzfromzstudyingzandzgoeszonlineztozcheckzthingszout.zShezconnect
szwithzonezofzthezproductzdiscussionzgroupszthatzshezparticipateszin.zThisziszanzexamplez ofz a:
A) lifestylez discussion.
B) brandz competition.
C) consumptionz community.
D) marketplacezcompetition.
ANSWER:
ii C
Type:z MC
PagezRef:z2zSkill:
Application
Objective: L1-01z Consumerz behaviourz isz az process.
6) Ifz az productz succeedsz inz satisfyingz needsz andz isz purchasedz overz andz overz again,z itz mostzli
kelyz hasz attained:
A) productz separation.
B) brandz loyalty.
C) lifestylez variation.
D) purchase
conception.
ANSWER: B
Type:z MC PagezRef:z2
ii ii ii ii
ii Buying, Having, and Being, Canadian Edition,
zii zii zii zii ii
ii 9th Edition, 2024 by Michael R. Solomon
zii zii zii zii ii zii
ii Chapters 1 - 15 zii zii zii
,ConsumerzBehaviour:zBuying,zHaving,zandzBeing,zCdn.z9ez(Solomon)zCh
apterz 1 Anz Introductionz toz Consumerz Behaviour
1) Inz studyingz consumersz likez Gail,z az collegez student,z marketersz oftenz findz itz usefulz toz learnzth
eirz interestsz inz musicz orz clothing,z howz theyz spendz theirz leisurez time,z andz evenz theirzattitudes
z aboutz socialz issues,z toz bez ablez toz categorizez consumersz accordingz toz theirzlifestyles.z Thisz so
rtz ofz informationz isz called:
A) corez values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER:
ii B
Type:z MC
PagezRef:z2zSkill:
Application
Objective: L1-01z Consumerz behaviourz isz az process.
2) Tina,z az supervisorz ofz displaysz forz Searsz Canada,z knowsz thatz attractivez displaysz canzg
eneratez additionalz salesz ofz particularz items.z Fromz az marketer'sz perspective,z thisz is:
A) az purchasez issue.
B) az postz purchasez issue.
C) merchandisingz complexity.
D) az loss
leader.z
ANSWER:
A
Type:z MC
PagezRef:z3zSkill:
Application
Objective: L1-01z Consumerz behaviourz isz az process.
3) Johnz isz thez vicez presidentz ofz marketingz forz az localz tourz guidez company.z Hez is
, concernedz thatz hisz customersz arez notz recommendingz hisz companyz toz theirz friends.z ForzJo
hn,z thisz problemz isz a:
A) purchasez issue.
B) demographicz problem.
C) prepurchasez issue.
D) postzpurchasezissue.
ANSWER:
ii D
Type:z MC
PagezRef:z3zSkill:
Application
Objective: L1-01z Consumerz behaviourz isz az process.
, 4) Thez expandedz viewz ofz thez exchangez thatz includesz thez issuesz thatz influencez thezc
onsumerz before,z during,z andz afterz az purchasez isz called:
A) thez value.
B) thez strategicz focus.
C) thez pre-sellz strategy.
D) thezconsumptionzprocess.
ANSWER:
ii D
Type:z MC
PagezRef:z3zSkill:
Concept
Objective: L1-01z Consumerz behaviourz isz az process.
5) Gailzdecidesztoztakezazbreakzfromzstudyingzandzgoeszonlineztozcheckzthingszout.zShezconnect
szwithzonezofzthezproductzdiscussionzgroupszthatzshezparticipateszin.zThisziszanzexamplez ofz a:
A) lifestylez discussion.
B) brandz competition.
C) consumptionz community.
D) marketplacezcompetition.
ANSWER:
ii C
Type:z MC
PagezRef:z2zSkill:
Application
Objective: L1-01z Consumerz behaviourz isz az process.
6) Ifz az productz succeedsz inz satisfyingz needsz andz isz purchasedz overz andz overz again,z itz mostzli
kelyz hasz attained:
A) productz separation.
B) brandz loyalty.
C) lifestylez variation.
D) purchase
conception.
ANSWER: B
Type:z MC PagezRef:z2
