TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon, Verified Chapters 1 - 15, Complete Newest Version

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TEST BANK For Consumer Behaviour: Buyin
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g, Having, and Being, Canadian Edition, 9th E
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dition, 2024 by Michael R. Solomon Chapters 1
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@1 - 15
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Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
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Chapter 1 @1 @ 1 An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful to lea
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rn their interests in music or clothing, how they spend their leisure time, and even their
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1 attitudes about social issues, to be able to categorize consumers according to their lifest
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yles. This sort of information is called:
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A) core values. @1




B) psychographics.
C) configurations.
D) physiognomies.
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Type: MC @1




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2 Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can ge
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nerate additional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. @1




D) a loss leader
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. ANSWER:
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A
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3 Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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3) John is the vice president of marketing for a local tour guide company. He is concer
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ned that his customers are not recommending his company to their friends. For John, t
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his problem is a:
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A) purchase issue. @1

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B) demographic problem. @1




C) prepurchase issue. @1




D) post purchase issue
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. ANSWER: D
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Type: MC
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Page Ref: @1 @1




3 Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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