Consumer Behaviour: Buying, Having, and Being – Canadian Edition (9th Edition by Michael R. Solomon) | Complete Test Bank (Chapters 1–15) | Verified Questions and Answers

CONSUMER BEHAVIOUR: BUYING, HAVING, AND BEING, CANADIAN EDITION, 9TH EDITION CONSUMER BEHAVIOUR: BUYING, HAVING, AND BEING, CANADIAN EDITION, 9TH EDITION




TEST BANK
CONSUMER BEHAVIOUR: BUYING, HAVING, AND BEING, CANADIAN EDITION, 9TH
EDITION, BY MICHAEL R. SOLOMON ALL CHAPTERS 1 – 15 COVERED QUESTIONS
AND ANSWERS GRADED A+ 100% VERIFIED.

,CONSUMER BEHAVIOUR: BUYING, HAVING, AND BEING, CANADIAN EDITION, 9TH EDITION CONSUMER BEHAVIOUR: BUYING, HAVING, AND BEING, CANADIAN EDITION, 9TH EDITION




Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon) Chapter 1
An Introduction to Consumer Behaviour


1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
ANS >> B
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.


2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can
generate additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss
leader.
ANS >> A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.

3) John is the vice president of marketing for a local tour guide company. He is concerned that

,CONSUMER BEHAVIOUR: BUYING, HAVING, AND BEING, CANADIAN EDITION, 9TH EDITION CONSUMER BEHAVIOUR: BUYING, HAVING, AND BEING, CANADIAN EDITION, 9TH EDITION




his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
B) demographic problem.
C) prepurchase issue.
D) post purchase
issue. ANS >> D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.


4) The expanded view of the exchange that includes the issues that influence the
consumer before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption
process. ANS >> D
Type: MC Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.

5) Gail decides to take a break from studying and goes online to check things out. She
connects with one of the product discussion groups that she participates in. This is an example
of a:
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplace
competition. ANS >> C
Type: MC Page Ref: 2

, CONSUMER BEHAVIOUR: BUYING, HAVING, AND BEING, CANADIAN EDITION, 9TH EDITION CONSUMER BEHAVIOUR: BUYING, HAVING, AND BEING, CANADIAN EDITION, 9TH EDITION




Skill: Application
Objective: L1-01 Consumer behaviour is a process.


6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely
has attained:
A) product separation.
B) brand loyalty.
C) lifestyle variation.
D) purchase
conception.
ANS >> B
Type: MC Page Ref: 2
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.

7) Consumer behaviour as a discipline deals mainly with what happens at the point of
purchase. ANS >> FALSE
Type: TF Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.

8) The expanded view of consumer behaviour recognizes that the consumption process includes
issues that influence consumers before, during, and after a purchase is made.
ANS >> TRUE
Type: TF Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.