SOLUTION MANUAL Research Methods For Business Students 8th Edition Mark Saunders, Philip Lewis Chapters 1 - 14, Complete

SOLUTION MANUAL b




Research Methods For Business
b b b




b Students b




8th Edition Mark Saunders, Philip
b b b b




b Lewis Chapters 1 - 14, Complete
b b b b b b




3
© Pearson Education Limited 2019
b b b b

, Contents

Chapters Pages

Introduction 5
1 Business and management research, reflective diaries and the purpose
b b b b b b b b




of this book
b b 15
2 Choosing a research topic and developing your research proposal
b b b b b b b b 19
3 Critically reviewing the literature
b b b 23
4 Understanding research philosophy and approaches to theory developmentb b b b b b b




27
5 Formulating the research design b b b 32
6 Negotiating access and research ethics b b b b 36
7 Selecting samples b 40
8 Utilising secondary data
b b 44
9 Collecting data through observation b b b 48
10 Collecting primary data using research interviews and research diaries
b b b b b b b b 54
11 Collecting primary data using questionnaires
b b b b 59
12 Analysing data quantitatively b b 63
13 Analysing data qualitatively b b 68
14 Writing and presenting your project report
b b b b b 72

Appendix 75
1 Research project assignment
b b 75
2 Group poster research project assignment
b b b b 80
3 Research proposal assignment
b b 84
4 Additional cases on the companion website b b b b b 89




4
© Pearson Education Limited 2019
b b b b

, INTRODUCTION


An overview of the instructors’ manual
b b b b b




This instructors’ manual provides commentary for the eighth edition of the textbook
b b b b b b b b b b b




Research Methods for Business Students. The commentary is on a chapter by chapter basis
b b b b b b b b b b b b b b




and includes:
b b




chapter learning outcomes; b b




summary of the content; b b b




comments on likely student reactions and possible use of materials; b b b b b b b b b




ideas for students’ preparatory work;
b b b b




suggestions for delivery in the classroom; b b b b b




ideas for students’ follow-up work.
b b b b




In addition, we have included a copy of a research project assignment, a group research
b b b b b b b b b b b b b b




project poster assignment and a copy of a dissertation proposal assignment as
b b b b b b b b b b b b




appendices.
b




Research Methods for Business – an overview of the eighth edition
b b b b b b b b b b




Pedagogic features b




The over-riding purpose of Research Methods for Business Students is to help undergraduate
b b b b b b b b b b b b




and postgraduate students and students on professional courses to undertake research.
b b b b b b b b b b b




Each chapter deals with a part of the research process and discusses the ideas, techniques
b b b b b b b b b b b b b b b




and methods using as little jargon as is possible. Tables, checklists and diagrams are used to
b b b b b b b b b b b b b b b b




aid this discussion. Wherenew terms are introduced for the first time, they are shown in bold,
b b b b b b b b b b b b b b b b b




and a definition or explanation follows shortly afterwards. They are also listed with a brief
b b b b b b b b b b b b b b b




definition in the glossary. The application of appropriate information technology is
b b b b b b b b b b b




considered, in most instances as an integral part of the text. Chapters have been cross-
b b b b b b b b b b b b b b b




referenced as appropriate, and an index is provided to help students find their way around
b b b b b b b b b b b b b b




the book.
b b




Focus on student research boxes are included within the text of each chapter. These are
b b b b b b b b b b b b b b




based on actual research projects, undertaken by students, in which points made in the
b b b b b b b b b b b b b b




text are illustrated. In many instances, these worked examples illustrate possible pitfalls
b b b b b b b b b b b b




students may come across while undertaking their research. Where a pitfall has been
b b b b b b b b b b b b b




illustrated, it will, it is hoped, help your students avoid making the same mistake. Further
b b b b b b b b b b b b b b b




illustrations are provided by focus on management research and research in the news
b b b b b b b b b b b b b




boxes.
b



5
© Pearson Education Limited 2019
b b b b

, Focus on management research boxes discuss recent research in business and
b b b b b b b b b b




management. These are normally derived from refereed academic journal articles, and
b b b b b b b b b b b




students are likely to be able to download the actual articles from online databases at their
b b b b b b b b b b b b b b b b




university.
b




Focus on research in the news boxes provide topical news articles that illustrate
b b b b b b b b b b b b




pertinent research-related issues. All these will help students to understand the
b b b b b b b b b b b




technique or idea and to assess its suitability or appropriateness to their research. Boxed
b b b b b b b b b b b b b b




checklists provide students withfurther focussed guidance for their own research.
b b b b b b b b b b b




6
© Pearson Education Limited 2019
b b b b