Telus Rater Exam Questions and Answers
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(2025) (Latest Update 2025) UPDATE!!
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Terms in this set (31)
Ad Creative; The Ad Creative is an advertisement that
AC
can appear
Landing Page; Where you're sent when you click the
LP
AC. The first page that appears.
Query A word or phrase searched for
User Intent What the user is actually searching for.
Content Page The webpage that the user is currently visiting
A page the advertiser specifically wants the audience
Business Page
to visit
In-Market When the user is in the market for a product or service
Do all queries have the No
approximate location
provided?
Exact Intent An ad might address the user's exact intent
An ad that offers the user an approximate solution or
Nearby Intent
something that usually goes with the queried item.
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