Research Methods For Business
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8th Edition Mark Saunders, Philip
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Lewis Chapters 1 - 14, Complete
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, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
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of this book
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2 Choosing a research topic and developing your research proposal
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3 Critically reviewing the literature
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4 Understanding researchphilosophyand approachesto theory development v v v v v v v
27
5 Formulating the research design v v v 32
6 Negotiating access and research ethics v v v v 36
7 Selecting samples v 40
8 Utilising secondary data
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9 Collecting data through observation v v v 48
10 Collecting primary data using research interviews and research diaries
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11 Collecting primary data using questionnaires
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12 Analysing data quantitatively v v 63
13 Analysing data qualitatively v v 68
14 Writing and presenting your project report
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Appendix 75
1 Research project assignment
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2 Group poster research project assignment
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3 Research proposal assignment
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4 Additional cases on the companion website v v v v v 89
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, INTRODUCTION
An overview of the instructors’ manual
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This instructors’ manual provides commentary for the eighth edition of the textbook
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Research Methods for Business Students. The commentary is on a chapter by chapter basis
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and includes:
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chapter learning outcomes; v v
summary of the content; v v v
comments on likely student reactions and possible use of materials; v v v v v v v v v
ideas for students’ preparatory work;
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suggestions for delivery in the classroom; v v v v v
ideas for students’ follow-up work. v v v v
In addition, we have included a copy of a research project assignment, a group research
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project poster assignment and a copy of a dissertation proposal assignment as
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appendices.
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ResearchMethods for Business – anoverview of the eighth edition
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Pedagogic features v
The over-riding purpose of Research Methods for Business Students is to help undergraduate
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and postgraduate students and students on professional courses to undertake research.
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Each chapterdeals with a part of the research process and discusses the ideas, techniques and
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methods using as little jargon as is possible. Tables, checklists and diagrams are used to aid
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this discussion. Wherenew terms are introduced for the first time, they are shown in bold, and
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a definition or explanation follows shortly afterwards. They are also listed with a brief
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definition in the glossary. The application of appropriate information technology is
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considered, in most instances as an integral part of the text. Chapters have been cross-
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referenced as appropriate, and an index is provided to help students find their way around
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the book.
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Focus on student research boxes are included within the text of each chapter. These are
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based on actual research projects, undertaken by students, in which points made in the
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text are illustrated. In many instances, these worked examples illustrate possible pitfalls
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students may come across while undertaking their research. Where a pitfall has been
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illustrated, it will, it is hoped, help your students avoid making the same mistake. Further
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illustrations are provided by focus on management research and research in the news
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boxes.
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, Focus on management research boxes discuss recent research in business and
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management. These are normally derived from refereed academic journal articles, and
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students are likely to be able to download the actual articles from online databases at their
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university.
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Focus on research in the news boxes provide topical news articles that illustrate
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pertinent research-related issues. All these will help students to understand the
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technique or idea and to assess its suitability or appropriateness to their research. Boxed
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checklists provide students withfurther focussed guidance for their own research.
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