TEST BANK For Consumer Behaviour: Buying,
b b b b b
b Having, and Being, Canadian Edition, 9th
b b b b b
b Edition, 2024 by Michael R. Solomon Chapters 1 -
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b 15
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
b b b b b b b b
b Chapter 1 An Introduction to Consumer Behaviour
b b b b b b
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
b b b b b b b b b b b b b b b
interests in music or clothing, how they spend their leisure time, and even their attitudes about
b b b b b b b b b b b b b b b b
social issues, to be able to categorize consumers according to their lifestyles. This sort of
b b b b b b b b b b b b b b b
information is called:
b b b
A) core values. b
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
b b
Type: MC b Page Ref: 2 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
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additional sales of particular items. From a marketer's perspective, this is:
b b b b b b b b b b b
A) a purchase issue.
b b
B) a post purchase issue.
b b b
C) merchandising complexity. b
D) a loss leader.
b b
ANSWER: A b
Type: MC b Page Ref: 3 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
3) John is the vice president of marketing for a local tour guide company. He is concerned that
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his customers are not recommending his company to their friends. For John, this problem is a:
b b b b b b b b b b b b b b b b
A) purchase issue. b
,B) demographic problem. b
C) prepurchase issue. b
D) post purchase issue.
b b
ANSWER: D
b b
Type: MC
b Page Ref: 3 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
, 4) The expanded view of the exchange that includes the issues that influence the consumer
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before, during, and after a purchase is called:
b b b b b b b b
A) the value. b
B) the strategic focus.
b b
C) the pre-sell strategy.
b b
D) the consumption process.
b b
ANSWER: D
b b
Type: MC b Page Ref: 3 b b
Skill: Concept
b b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
5) Gail decides to take a break from studying and goes online to check things out. She connects
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with one of the product discussion groups that she participates in. This is an example of a:
b b b b b b b b b b b b b b b b b
A) lifestyle discussion. b
B) brand competition. b
C) consumption community. b
D) marketplace competition. b
ANSWER: C
b b
Type: MC b Page Ref: 2 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely
b b b b b b b b b b b b b b b b
has attained:
b b
A) product separation. b
B) brand loyalty. b
C) lifestyle variation. b
D) purchase conception. b
ANSWER: B b
Type: MC b Page Ref: 2 b b
Skill: Concept
b b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
b b b b b
b Having, and Being, Canadian Edition, 9th
b b b b b
b Edition, 2024 by Michael R. Solomon Chapters 1 -
b b b b b b b b
b 15
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
b b b b b b b b
b Chapter 1 An Introduction to Consumer Behaviour
b b b b b b
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
b b b b b b b b b b b b b b b
interests in music or clothing, how they spend their leisure time, and even their attitudes about
b b b b b b b b b b b b b b b b
social issues, to be able to categorize consumers according to their lifestyles. This sort of
b b b b b b b b b b b b b b b
information is called:
b b b
A) core values. b
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
b b
Type: MC b Page Ref: 2 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
b b b b b b b b b b b b b
additional sales of particular items. From a marketer's perspective, this is:
b b b b b b b b b b b
A) a purchase issue.
b b
B) a post purchase issue.
b b b
C) merchandising complexity. b
D) a loss leader.
b b
ANSWER: A b
Type: MC b Page Ref: 3 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
3) John is the vice president of marketing for a local tour guide company. He is concerned that
b b b b b b b b b b b b b b b b
his customers are not recommending his company to their friends. For John, this problem is a:
b b b b b b b b b b b b b b b b
A) purchase issue. b
,B) demographic problem. b
C) prepurchase issue. b
D) post purchase issue.
b b
ANSWER: D
b b
Type: MC
b Page Ref: 3 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
, 4) The expanded view of the exchange that includes the issues that influence the consumer
b b b b b b b b b b b b b
before, during, and after a purchase is called:
b b b b b b b b
A) the value. b
B) the strategic focus.
b b
C) the pre-sell strategy.
b b
D) the consumption process.
b b
ANSWER: D
b b
Type: MC b Page Ref: 3 b b
Skill: Concept
b b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
5) Gail decides to take a break from studying and goes online to check things out. She connects
b b b b b b b b b b b b b b b b
with one of the product discussion groups that she participates in. This is an example of a:
b b b b b b b b b b b b b b b b b
A) lifestyle discussion. b
B) brand competition. b
C) consumption community. b
D) marketplace competition. b
ANSWER: C
b b
Type: MC b Page Ref: 2 b b
Skill: Application
b b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely
b b b b b b b b b b b b b b b b
has attained:
b b
A) product separation. b
B) brand loyalty. b
C) lifestyle variation. b
D) purchase conception. b
ANSWER: B b
Type: MC b Page Ref: 2 b b
Skill: Concept
b b
Objective: L1-01 Consumer behaviour is a process.
b b b b b b
