Test Bank for: Management Information Systems: Managing the Digital Firm, 16th Edition By Kenneth C. Laudon, Jane P. Laudon.

TEST BANK v




MANAGEMENT INFORMATION SYSTEMS, 14E (LAUDON) ALL
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CHAPTERS COVERED GRADED A+
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LATEST UPDATE.
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,Chapter 1 Information Systems in Global Business Today
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1) The six important business objectives of information technology are new products, services, and
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business models; customer and supplier intimacy; survival; competitive advantage; operational
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excellence; and
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A) improved flexibility. v




B) improved decision making. v v




C) improved business practices. v v




D) improved efficiency. v




E) improved businessvalue. v v




Answer: B
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Page Ref: 13v v




Difficulty: Easy
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AACSB: Information technology v v




CASE: Concept
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LO: 1.1: How are information systems transforming business, and why are they so essential for running
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and managing a business today?
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2) Verizon Corporation's use of a Web-based digital dashboard to provide managers with precise
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real-time information illustrates which business objective?
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A) improved flexibility v




B) improved decision making v v




C) competitive advantage v




D) survival
E) customerandsupplierintimacy v v v




Answer: B
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Page Ref: 15v v




Difficulty: Difficult
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AACSB: Information technology v v




CASE: Synthesis
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LO: 1.1: How are information systems transforming business, and why are they so essential for running
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and managing a business today?
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,3) Which of the following choices may lead to competitive advantage?
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1. new products, services, and business models; 2. charging less for superior products; 3. responding
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to customers in real time?
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A) 1 only v




B) 1 and 2 v v




C) 2 and 3 v v




D) 1 and 3 v v




E) 1, 2,and3 v v v




Answer: D
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Page Ref: 15
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Difficulty: Difficult v




vAACSB: Analyticalthinking v v




CASE: Application
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LO: 1.1: How are information systems transforming business, and why are they so essential for running
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and managing a business today?
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4) The use of information systems because of necessity describes the business objective of
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A) operational excellence. v




B) improved business practices. v v




C) competitive advantage. v




D) improved flexibility. v




E) survival.
Answer: E
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PageRef:15
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Difficulty: Moderate v




AACSB: Information technology v v




CASE: Concept
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LO: 1.1: How are information systems transforming business, and whyare they so essential for running
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and managing a business today?
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5) The Mandarin Oriental hotel's use of computer systems to keep track of guests' preferences is an
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example of
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A) improved flexibility. v




B) improved decision making. v v




C) improved efficiency. v




D) customer and supplier intimacy. v v v




E) operational excellence. v




Answer: D
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Page Ref: 14 v v




Difficulty: Moderate
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AACSB: Information technology v v




CASE: Application
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LO: 1.1: How are information systems transforming business, and why are they so essential for running
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and managing a business today?
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, 6) The move of retail banking to use ATMs after Citibank unveiled its first ATMs illustrates the use
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of information systems to achieve which business objective?
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A) improved efficiency v




B) customer and supplier intimacy v v v




C) survival
D) competitiveadvantage v




E) improved decision making v v




Answer: C
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Page Ref: 15 v v




Difficulty: Moderate
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AACSB: Information technology v v




CASE: Application
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LO: 1.1: How are information systems transforming business, and why are they so essential for running
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and managing a business today?
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7) Which of the following objectives best describes the business strategy behind the technologies
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implemented by the San Francisco Giants, as discussed in the chapter case?
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A) customer and supplier intimacy v v v




B) survival
C) competitive advantage v




D) customer support v




E) operational excellence v




Answer: C
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Page Ref: 3-4 v v




Difficulty: Moderate
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AACSB: Analyticalthinking v v




CASE: Application
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LO: 1.1: How are information systems transforming business, and why are they so essential for running
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and managing a business today?
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8) An example of a business using information systems to create new products and services is
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A) Wal-Mart's RetailLink system. v v




B) the Mandarin Oriental hotel's customer-preference tracking system.
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C) Verizon's Web-based digital dashboard. v v v




D) Apple Inc.'s iPod. v v




E) the San Francisco Giants playtracking system.
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Answer: D
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Page Ref: 14 v v




Difficulty: Difficult
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AACSB: Information technology v v




CASE: Application
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LO: 1.1: How are information systems transforming business, and why are they so essential for running
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and managing a business today?
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