MOS 3322 FINAL COMPLETE SET OF EXAM QUESTIONS AND FULLY
VERIFIED ANSWERS - UPDATED TO THE MOST RECENT VERSION
FOR MAXIMUM ACCURACY AND RELEVANCE
Direct marketing - ANSWER A marketing system for developing products,
sending messages directly to customers, and accepting orders through a variety
of media, and then distributing the purchase directly to customers
Direct response advertising - ANSWER Advertising placed in a medium that
generates an immediate and measurable response from the intended target
Direct response media strategy - ANSWER 1. Direct Mail
2. Direct Response Television (DRTV)
3. Direct Response Print
4. Telemarketing
5. Catalogues
Direct mail - ANSWER A printed form of direct response advertising
distributed by Canada Post or independent delivery agents
Direct response television (DRTV) - ANSWER Advertising that appears on
television and encourages viewers to respond by telephoning a toll-free number,
by mail, or online, often referred to as informercials
Direct response print - ANSWER A response-oriented ad delivered to
prospects by magazines or newspaper advertisements
Telemarketing - ANSWER The use of telecommunications to promote the
products and services of a business. Involves outbound calls (company to
customer) and inbound calls (customer to company)
Catalogues - ANSWER A reference publication usually annual or seasonal,
distributed by large retail chains and direct marketing companies
House list - ANSWER An internal customer list
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VERIFIED ANSWERS - UPDATED TO THE MOST RECENT VERSION
FOR MAXIMUM ACCURACY AND RELEVANCE
Direct marketing - ANSWER A marketing system for developing products,
sending messages directly to customers, and accepting orders through a variety
of media, and then distributing the purchase directly to customers
Direct response advertising - ANSWER Advertising placed in a medium that
generates an immediate and measurable response from the intended target
Direct response media strategy - ANSWER 1. Direct Mail
2. Direct Response Television (DRTV)
3. Direct Response Print
4. Telemarketing
5. Catalogues
Direct mail - ANSWER A printed form of direct response advertising
distributed by Canada Post or independent delivery agents
Direct response television (DRTV) - ANSWER Advertising that appears on
television and encourages viewers to respond by telephoning a toll-free number,
by mail, or online, often referred to as informercials
Direct response print - ANSWER A response-oriented ad delivered to
prospects by magazines or newspaper advertisements
Telemarketing - ANSWER The use of telecommunications to promote the
products and services of a business. Involves outbound calls (company to
customer) and inbound calls (customer to company)
Catalogues - ANSWER A reference publication usually annual or seasonal,
distributed by large retail chains and direct marketing companies
House list - ANSWER An internal customer list
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